Ecommerce Specialist

Shoppers Stop; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Shoppers Stop is seeking a senior merchandising professional in Mumbai to drive category growth, optimize inventory and margins, and lead partnerships with brand partners for exclusive website terms.

You will analyze marketing metrics, coordinate with marketing/CRM for promotions, manage budgeting and OTB planning, and oversee performance metrics such as sales, sell-through, and stock levels. Strong leadership and fashion knowledge are essential.

Qualifications

• Candidates from B Schools/ leading communication/ journalism courses are preferred.
• Bachelors in English Journalism or Fashion Institute or MBA.
• Good communication skills, fashion category knowledge, ability to manage teams, strong interpersonal skills, ability to meet targets, problem solving ability, strong creative skills.

Responsibilities

• Responsible for complete category growth & health in terms of inventory, margins.
• Analyzing key marketing metrics to check brand performance.
• Identify and approve brand partners, selection and exclusive terms for the website.
• Review performance indicators such as sales and discount levels.
• Collaborate with marketing and CRM teams on promotion plans.
• Manage merchandising, promotional events, working capital management, budgeting.
• Prepare OTB and EOSS plan.
• Review season performance; analyze Plan vs Actual for sales, buys, sell-in, and sell-through.
• Analyze sell-through, stock cover, inwarding status, weekly reports, etc.
• Handle accounting, payment issues, warehouse issues, RTV, legal issues from sourcing to live on site.
• Analyze gaps in assortment and brands.
• Develop and maintain engaging site content/experience driving engagement and revenue.
• Partner with category, planning, operations, content, and marketing for omni-channel growth.
• Build strategies to optimize site/app experience for multiple categories and campaigns.
• Stay on top of fashion trends to target the right customer audience.
• Create personalized journeys using personalization tools and targeting.
• Collaborate with stakeholders to achieve category targets.
• Conduct daily site/app audits and QA for accuracy and UX.
• Provide strategic insights by reviewing competitors and trends.
• Monitor performance and enhance site/app for organic search, content, and conversion.
• Prepare daily and weekly reporting for category growth and conversion metrics.
• Coordinate with Vendor, Warehouse, Finance, Logistics teams.

Skills

Merchandising management

Category planning

Vendor negotiation

Data analysis

Team management

Cross-functional collaboration

Education

MBA

Bachelors in English Journalism

Fashion Institute background

Job description

Role and Responsibilities

• Responsible for complete category growth & health in terms of inventory, margins.
• Analyzing the key marketing metrics to check the brand performance.
• Responsible for identifying and approving brand partners, selection and deciding business partner on exclusive terms for the website.
• Regularly reviewing performance indicators such as sales and discount levels.
• Work with marketing and CRM teams to come up with overall theme and promotion plans.
• Hands-on experience in managing merchandising, promotional events, working capital management, budgeting.
• Preparing the OTB, EOSS Plan.
• Initiated efforts & reviewed the season performance; worked on Plan VS Actual in terms of sales & inward, sell-in analysis, sell through analysis, category performance and product performance; managed the monthly product grading on the basis of performance (weekly sell-through and ROS) and strategies for future buying and liquidation.
• Analyzing sell through, Stock Cover, In warding Status, weekly reports, Etc.
• Involved in accounting, payment issues, warehouse issues, RTV issues, Legal issues, all procedures from sourcing the product till it gets live on site
• Analyzing Gaps in assortment, brands.
• Developing and maintaining engaging site content/experience which is customer centric, drives engagement and contributes to the revenue
• Partner with category, planning, operations, content, and marketing teams to ensure efficient omni-channel communication across app/website and sustainable growth of the business
• Build strategies to optimize site/app experience for multiple categories and seasonal campaigns
• Be on top of key Fashion trends, collection to target the right customer audience
• Build personalized journey for diverse customer audience using Personalization tools and targeting
• Work with multiple stakeholders to achieve category targets
• Daily site/app audits and quality assurance checks to ensure accuracy and optimal user experience
• Provide strategic insights by reviewing competitor websites and conducting analysis to ensure industry alignment with categorization, promotions and trends
• Monitor performance and continually enhance our website/app to improve organic search traffic, content and conversion rates
• Prepare daily and weekly reporting for category growth. conversion and related metrics
• Coordination with Vendor, Warehouse Team, Finance Team, Logistic team Etc.

Qualifications and Education Requirements

Candidates from B Schools/ leading communication/ journalism courses are preferred.

Bachelors in English Journalism or Fashion Institute or MBA

Good communication skills, fashion category knowledge, ability to manage teams, Strong interpersonal skills, Ability to meet targets, Problem solving ability, Strong creative skills

Preferred Industry

E-commerce portals, Fashion retail, leading ad agencies, PR companies