Ecommerce - Performance Marketing

The Sleep Company; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Sleep Company is seeking a hands-on Performance Marketing Manager to own and scale paid acquisition across Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given marketplace scale.

The role requires a data-driven marketer who can plan, execute, and optimize campaigns to hit efficiency and growth targets across marketplace and D2C channels, monitor ROAS, CAC, CTR and ACOS, and build regular dashboards for leadership.

Responsibilities

• Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
• Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook/Instagram) to support D2C growth.
• Monitor daily campaign performance across platforms; take ownership of metrics such as ROAS, CAC, CTR, conversion rate, and ACOS.
• Manage and optimise overall performance marketing spend across channels to maximise return on ad spend.
• Conduct keyword research, bid management, and catalog/listing optimisation in coordination with marketplace and creative teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present regular performance reports and dashboards with actionable insights to leadership.
• Stay current with platform updates (especially Amazon Ads) and industry best practices; proactively recommend new opportunities.
• Collaborate closely with creative, category, and marketplace teams to align campaigns with business goals.

Job description

The Sleep Company is one of India's fastest-growing D2C sleep and wellness brands, known for its

patented SmartGRID technology. We are building a category-defining consumer brand and are looking for

a performance marketing specialist to drive efficient, scalable growth across key digital advertising

channels.

Role Summary

We are looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given our marketplace scale. The ideal candidate is a data-driven marketer who can plan, execute, and optimize campaigns to hit efficiency and growth targets across both marketplace and D2C channels.

Key Responsibilities

• Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
• Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook/Instagram) to support D2C growth.
• Monitor daily campaign performance across platforms; take ownership of key metrics such as ROAS, CAC, CTR, conversion rate, and ACOS.
• Manage and optimise the overall performance marketing spend across channels to maximise return on ad spend.
• Conduct keyword research, bid management, and catalog/listing optimisation in coordination with the marketplace and creative teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present regular performance reports and dashboards with actionable insights to leadership.
• Stay current with platform updates (especially Amazon Ads), auction dynamics, and industry best practices; proactively recommend new opportunities.
• Collaborate closely with creative, category, and marketplace teams to align campaigns with business