Performance Marketing Manager (Amazon Ads)

Talasha; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Talasha in Mumbai is hiring a Performance Marketing Manager (Amazon Advertising) to own and optimize Amazon PPC across geographies for a rapid growth D2C education brand.

You will build data-driven campaigns, analyse terms, and drive ROI/ROAS, with dashboards for leadership. 2+ years in Amazon ads and strong Excel skills are expected.

Join a funded, profitable company backed by top investors and help scale across 20+ countries.

Qualifications

• At least 2 years experience in amazon advertising (AMS) & performance marketing strategies.
• Data driven & strong analytical skills, experience in building performance dashboards & reports.
• Proficiency in Excel

Responsibilities

• Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies.
• Execute & optimise the amazon PPC campaigns.
• Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences.
• Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
• Deliver the ROI/ROAS targets & own the performance marketing P&L
• Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
• Build and maintain a live performance dashboard with clear visibility for the leadership team

Skills

Amazon Advertising

PPC

Data analysis

Excel

Tools

Excel

Job description

Talasha has been mandated to hire a Performance Marketing Manager (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries

Responsibilities -

• Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
• Execute & optimise the amazon PPC campaigns
• Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences
• Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
• Deliver the ROI/ROAS targets & own the performance marketing P&L
• Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
• Build and maintain a live performance dashboard with clear visibility for the leadership team

Good to have-

• At Least 2 years experience in amazon advertising (AMS) & performance marketing strategies
• Data driven & strong analytical skills, experienced in building performance dashboards & reports
• Proficiency in excel

#Performance Marketing #Amazon Marketing Services #Amazon Seller Central #Campaign Strategies #Return on Advertising Spends #Conversion Optimisation #Keyword Research