Performance Marketing Manager

House Of Zeal; Delhi; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

House Of Zeal is seeking a Performance Marketing Manager E-Commerce to lead paid advertising across marketplaces including Amazon and Flipkart. You will optimize campaigns, analyze data, and scale high performing products to drive sales and improve ROAS.

You will work hands-on with budgets, bidding strategies, keyword research, and reporting, collaborating with the Marketplace Manager to boost visibility and conversions across platforms. Experience in e-commerce ads is essential.

Qualifications

• Hands-on, analytical, proactive; eager to experiment and execute new ideas.
• Experience managing paid advertising across marketplaces (Amazon, Flipkart) and other e-commerce platforms.
• Ability to analyze data and optimize campaigns for ROAS and sales.

Responsibilities

• Manage and optimize Amazon Ads, Flipkart Ads, and other marketplace advertising campaigns.
• Manage advertising budgets and optimize spend for better ROAS and sales.
• Conduct keyword research, bid optimization, and search-term analysis.
• Monitor campaign, product, and keyword performance and take corrective actions.
• Identify and scale high-performing campaigns, products, and keywords.
• Test new targeting strategies, campaigns, keywords, and ad formats.
• Analyze competitors and identify new advertising opportunities.
• Collaborate with the Marketplace Manager to improve visibility, rankings, and conversions.
• Prepare regular performance reports and provide actionable insights.
• Explore new e-commerce advertising opportunities and platforms.
• Manage Meta/Google Ads when required.

Skills

Amazon Ads

Flipkart Ads

ROAS optimization

Keyword research

Bid optimization

Campaign management

Analytics

Performance marketing

Tools

Google Ads Manager

Meta Ads Manager

Google Analytics

Excel

Job description

We are looking for a Performance Marketing Manager E-Commerce to manage and scale KasaCore's paid advertising across Amazon, Flipkart, and other e-commerce platforms. The role focuses on improving marketplace visibility, driving sales, and optimizing advertising performance.

The ideal candidate should be hands-on, analytical, proactive, and eager to experiment and execute new ideas.

Key Responsibilities

• Manage and optimize Amazon Ads, Flipkart Ads, and other marketplace advertising campaigns.
• Manage advertising budgets and optimize spend for better ROAS, ACOS, and sales.
• Conduct keyword research, bid optimization, and search-term analysis.
• Monitor campaign, product, and keyword performance and take corrective actions.
• Identify and scale high-performing campaigns, products, and keywords.
• Test new targeting strategies, campaigns, keywords, and ad formats.
• Analyze competitors and identify new advertising opportunities.
• Work closely with the Marketplace Manager to improve product visibility, rankings, and conversions.
• Prepare regular performance reports and provide actionable insights.
• Explore new e-commerce advertising opportunities and platforms.
• Manage Meta/Google Ads when required.