Executive E-Commerce

Cholayil Private Limited; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Cholayil Private Limited seeks an Executive E‑Commerce/Q‑Commerce to drive sales growth across quick commerce platforms and ecommerce channels.

You will manage performance marketing campaigns, optimize marketplace advertising, and coordinate with supply chain teams to ensure stock availability and high service levels. This role requires 2–5 years in e‑commerce or performance marketing and a relevant degree.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• 2–5 years in Quick Commerce, E‑Commerce, marketplace management, or performance marketing.
• Experience with marketplace ad-ports and exposure to FMCG/consumer goods is preferred.
• Proficiency in MS Excel and data analysis.

Responsibilities

• Plan, execute, and optimize campaigns on Amazon, Blinkit, Zepto, Swiggy Instamart, Flipkart, and more.
• Manage Sponsored Products/Brands/Display and platform tools; monitor ROAS/ACOS/CAC.
• Coordinate with agencies and internal teams for campaign planning and execution.
• Track competitor activity, pricing, and digital visibility; improve product discoverability.
• Support product launches, assortment expansion, and promotions.
• Collaborate with KAMs on platform-specific growth plans.
• Monitor orders: acceptance, dispatch, fill rates, returns, and service levels.
• Ensure inventory availability across fulfilment centers and coordinate replenishment.
• Prepare daily/weekly/monthly performance dashboards and insights.

Skills

Performance Marketing

Campaign Management

Marketplace Ads

Data Analysis

Excel

Cross-functional Coordination

Inventory Coordination

Order Fulfillment

Digital Shelf Optimization

Education

Bachelor’s degree in Business/Marketing

Tools

Amazon Ads Console

Blinkit Ads

Zepto Ads

Swiggy Instamart Ads

MS Excel

Job description

Position: Executive E-Commerce/Q-Commerce

Department -Sales -Organised Trade

Reporting To - Head – Organised Trade

Location: Thane

Role Purpose

The role is responsible for driving sales growth across E-Commerce and Quick Commerce platforms through effective performance marketing, digital campaign execution, and marketplace optimization. The incumbent will also support in order fulfilment coordination to ensure high service levels, inventory availability, and seamless customer experience.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize advertising campaigns on Amazon, Blinkit, Zepto, Swiggy Instamart, Big Basket, Flipkart, and other marketplaces.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and platform-specific advertising tools.
• Monitor ROAS, ACOS, TACOS, CPC, CTR, Conversion Rate, and Customer Acquisition Cost.
• Optimize campaign performance through keyword management, bidding strategies, budget allocation, and creative recommendations.
• Coordinate with internal and external agencies for campaign planning and execution.
• Track competitor activities, pricing, promotions, and digital visibility and availability.
• Improve digital shelf visibility, search ranking, and product discoverability.
• Support new product launches, assortment expansion, and promotional events.
• Work closely with Key Account Managers to execute platform-specific growth plans.
• Monitor ratings, reviews, and content quality to improve conversion.
• Coordinate daily order processing with marketplaces, distributors, warehouses, and supply chain teams.
• Monitor order acceptance, dispatch, fill rates, cancellations, returns, and service levels.
• Ensure adequate inventory availability across fulfilment centres.
• Track pending orders and proactively resolve operational issues in co-ordination with sales operations team.
• Coordinate replenishment planning to minimize stock-outs.

4. Reporting & Analytics

• Prepare daily, weekly, and monthly business performance reports.
• Analyse sales trends, campaign effectiveness, and customer behaviour.
• Build dashboards for sales, marketing spends, profitability, and operational KPIs.
• Generate actionable insights for business growth.

5. Cross Functional Coordination

• Work closely with Sales, Marketing, Supply Chain, Finance, Customer Service, and external marketplace teams.
• Support key marketplace events such as Prime Day, Great Indian Festival, Big Billion Days, and platform-led campaigns.

Key Performance Indicators (KPIs)

• Sales Growth
• Digital Shelf Availability
• Fill Rate
• Inventory Availability

Desired Candidate Profile

Education

Bachelor’s degree in business administration, Marketing, or a related field.

Experience

• 2–5 years in Quick Commerce, E-Commerce, Marketplace Management, or Performance Marketing.
• Experience in FMCG, Personal Care, Beauty, or Consumer Goods preferred.
• Hands on experience of handling Amazon Ads Console, Blinkit, Zepto, Swiggy Instamart ads portals.
• Fair understanding of Quick commerce and E-Commernce ecosystem.
• Proficiency in MS Excel and data analysis.