Ecommerce Manager

Zydus Group; Ahmedabad District; On-site; INR 700,000 - 1,800,000; Full time

Job summary

Zydus Group in Gujarat seeks a seasoned ecommerce marketing professional to own media planning, campaign optimization, and catalogue management for OTC and FMCG portfolios. You will formulate annual media plans with monthly ROAS and revenue targets, and engage with platform marketing POCs to identify high-impact investment opportunities.

You will track campaigns weekly, optimize CPC by campaign/keyword, conduct thorough catalogue checks (PDPs, buy box, MRP), coordinate new SKU cataloguing, and

Qualifications

• Masters' degree with 4-6 years of ecommerce experience, preferably in the consumer industry (OTC or consumer products) or FMCG.

Responsibilities

• Media plan formulation: Annual media plan formulation along with monthly ROAS and Revenue targets (OTC Portfolio) Engage with platform marketing POCs to seek opinion and identify areas of investment for upcoming events
• Campaign performance tracking: Share weekly marketing campaign performance (Overall spends, ROAS, CTR, Conversion rate)
• Campaign optimization: Optimize CPCs by campaign (for Flipkart) / by keyword (for Amazon); Tracking keywords yielding low ROAS, include as negative keywords based on requirement
• Catalogue assessment : Detailed catalogue check (on phone and desktop) to assess search ranking results, ad campaign status, PDP pages (title, pictures, bullet points, A+ content), buy box status, 3P seller presence, MRP abuse instances; Highlight trends seen for competitor SKUs; Follow up with POCs to ensure changes have been implemented, critical to prioritize changes related to ad campaign SKUs
• Cataloguing additions : Coordinate with cataloguing agency initiate new catalogue creation for new SKUs; ensure best in class creation
• Generate data driven insights based on inputs received from key accounts on competitive intelligence and interventions required to achieve targets and grow business
• Forecast demand by e-com platform and share details with e-com supply chain SPOC to ensure stock readiness

Education

Masters' degree with 4-6 years ecommerce experience

Job description

Qualifications required -

• Masters' degree with 4-6 years of ecommerce experience, preferably in the consumer industry (OTC or consumer products) or FMCG

Roles and responsibilities

• Media plan formulation: Annual media plan formulation along with monthly ROAS and Revenue targets (OTC Portfolio) Engage with platform marketing POCs to seek opinion and identify areas of investment for upcoming events


• Campaign performance tracking: Share weekly marketing campaign performance (Overall spends, ROAS, CTR, Conversion rate)


• Engage with marketing POCs to discuss a) quality of brand’s ongoing market traction b) areas of improvement c) latest intel on competition


• Campaign optimization: Optimize CPCs by campaign (for Flipkart) / by keyword (for Amazon); Tracking keywords yielding low ROAS, include as negative keywords based on requirement


• Catalogue assessment :Detailed catalogue check (on phone and desktop) to assess search ranking results, ad campaign status, PDP pages (title, pictures, bullet points, A+ content), buy box status, 3P seller presence, MRP abuse instances; Highlight trends seen for competitor SKUs; Follow up with POCs to ensure changes have been implemented, critical to prioritize changes related to ad campaign SKUs


• Cataloguing additions :Coordinate with cataloguing agency initiate new catalogue creation for new SKUs; ensure best in class creation


• Generate data driven insights based on inputs received from key accounts on competitive intelligence and interventions required to achieve targets and grow business


• Forecast demand by e-com platform and share details with e-com supply chain SPOC to ensure stock readiness