Ecom Head - D2C Brand

The Organic World; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

The Organic World is seeking a Senior Manager - E-commerce to lead and scale its D2C business through Shopify and digital channels. You will own online sales, website performance, customer acquisition, retention, and analytics to drive revenue growth.

You will oversee merchandising, promotions, and conversion optimization while collaborating with marketing, supply chain, and technology teams. Leadership of a fast-growing team is expected.

Qualifications

• Bachelor's degree in Business, Marketing, E-commerce or related field; MBA preferred.
• 10+ years in E-commerce, D2C, or digital commerce roles.
• Proven Shopify-based business management experience.
• Strong analytics, merchandising, and online acquisition/retention.
• Experience in FMCG/retail/organic product brands preferred.
• Hands-on with Google Analytics, Meta Ads, Google Ads, CRM platforms, and Shopify apps.

Responsibilities

• Develop and execute the D2C growth strategy aligned with business objectives.
• Drive revenue, customer acquisition, retention, and profitability across online channels.
• Identify new opportunities for online business expansion and market penetration.
• Own and manage the Shopify ecosystem, including website operations, product catalog, promotions, checkout optimization, and customer experience.
• Collaborate with marketing teams to drive customer acquisition through paid media, SEO, CRM, and social commerce.
• Manage product listings, pricing, promotions, and inventory visibility; optimize merchandising and conversion funnels.
• Track key metrics and generate weekly/monthly performance reports.
• Partner with cross-functional teams to ensure seamless order fulfillment and customer satisfaction.
• Build, mentor, and lead a high-performing e-commerce team.

Skills

D2C Growth

Shopify

Analytics

CRM

Digital Advertising

P&L Management

Education

Bachelor's degree in Business/Marketing/E-commerce

MBA preferred

Tools

Shopify apps

Google Analytics

Google Ads

Meta Ads

CRM platforms

Job description

The Organic World is a leading retail brand committed to providing organic, natural, and sustainable products to customers. We are seeking a highly experienced E-commerce professional to drive our D2C business, enhance customer experience, and accelerate online revenue growth.

Role Summary

The Senior Manager - E-commerce will be responsible for leading and scaling The Organic World's D2C business through Shopify and other digital commerce channels. The role involves end-to-end ownership of online sales, website performance, customer acquisition, retention, digital marketing alignment, merchandising, and analytics.

Key Responsibilities

E-commerce & D2C Strategy

• Develop and execute the D2C growth strategy aligned with business objectives.
• Drive revenue, customer acquisition, retention, and profitability across online channels.
• Identify new opportunities for online business expansion and market penetration.

Shopify Store Management

• Own and manage the Shopify ecosystem, including website operations, product catalog, promotions, checkout optimization, and customer experience.
• Work closely with developers and agencies to implement enhancements and new functionalities.
• Ensure website speed, uptime, SEO readiness, and seamless user journeys.

Performance Marketing & Customer Growth

• Collaborate with marketing teams to drive customer acquisition through paid media, SEO, CRM, and social commerce.
• Monitor and optimize ROAS, CAC, conversion rates, AOV, and customer lifetime value.
• Develop customer retention and loyalty initiatives.

Merchandising & Conversion Optimization

• Manage product listings, pricing, promotions, and inventory visibility.
• Leverage analytics to optimize website merchandising and conversion funnels.
• Conduct A/B testing and implement data-driven improvements.

Analytics & Reporting

• Track key business metrics and generate actionable insights.
• Prepare weekly and monthly performance reports for leadership.
• Utilize Google Analytics, Shopify Analytics, and BI tools for decision-making.

Cross-functional Collaboration

• Partner with supply chain, category, technology, customer support, and marketing teams.
• Ensure seamless order fulfillment and customer satisfaction.
• Drive continuous process improvements across the e-commerce function.

Team Leadership

• Build, mentor, and lead a high-performing e-commerce team.
• Manage relationships with agencies, technology vendors, and external partners.

Required Qualifications

• Bachelor's degree in Business, Marketing, E-commerce, or related field; MBA preferred.
• 10+ years of experience in E-commerce, D2C, or Digital Commerce roles.
• Proven experience managing and scaling Shopify-based businesses.
• Strong understanding of online merchandising, customer acquisition, retention, and analytics.
• Experience in FMCG, Grocery, Retail, Organic/Natural Products, or Consumer Brands preferred.
• Hands-on experience with Google Analytics, Meta Ads, Google Ads, CRM platforms, and Shopify apps.
• Strong commercial acumen and data-driven decision-making skills.

Preferred Skills

• Shopify Plus experience.
• Knowledge of SEO, CRO, CRM automation, and loyalty programs.
• Experience handling online revenue targets and P&L ownership.
• Excellent stakeholder management and leadership capabilities.

Key Success Metrics

• Online Revenue Growth
• Website Conversion Rate
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Retention Rate
• Average Order Value (AOV)
• Customer Lifetime Value (CLV).

Work Location : Bnagalore