e commerece growth specialist

sai Vasista Pharma; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

sai Vasista Pharma is seeking a Digital Marketing & Growth Executive – E-Commerce & Performance Marketing to lead our online presence across search, social, and marketplaces. You will shape strategies to boost brand visibility, traffic and revenue, coordinating with design and product teams.

Key responsibilities include managing Google/Meta ads, optimizing Amazon/Flipkart listings, creating social content, and driving lead generation through B2B campaigns.

Qualifications

• Experience: 13 years in digital marketing and e-commerce.
• Experience with Amazon Seller Central preferred.
• Knowledge of Google Ads, Meta Ads, SEO and social media marketing.
• Basic knowledge of Canva/Photoshop and video/reel creation.
• Strong analytical and communication skills.
• Experience in nutraceutical, pharmaceutical, FMCG, wellness or healthcare industry is an advantage.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, YouTube and other platforms.
• Develop strategies to increase brand awareness, website traffic, leads and online sales.
• Monitor campaign performance and optimize campaigns based on ROI and conversions.
• Conduct market, competitor and customer research.
• Manage and grow product sales on Amazon, Flipkart and the company website.
• Optimize product listings, titles, keywords, descriptions, images and A+ content.
• Monitor sales, conversion rate, traffic, reviews, ratings and product rankings.
• Coordinate with the e-commerce team for offers, promotions and new product launches.
• Prepare monthly social media calendars.
• Create/review reels, posts, stories, product creatives and promotional content.
• Track engagement, followers, reach and conversions.
• Manage Google Ads and Meta Ads campaigns.
• Track CPC, CTR, CPA, ROAS, leads and sales.
• Test different audiences, creatives, keywords and campaigns.
• Control advertising budgets and improve campaign efficiency.
• Coordinate with the Digital Marketing & Design Team for banners, product images, videos, reels and promotional creatives.
• Develop content for nutraceutical, wellness and healthcare products.
• Ensure all marketing content follows applicable advertising and product-claim requirements.
• Generate leads for nutraceutical contract manufacturing and third-party manufacturing.
• Identify potential brands, distributors, wellness companies and institutional customers.
• Run LinkedIn, Google and other B2B lead-generation campaigns.
• Maintain and track leads through CRM/Excel.
• Prepare weekly and monthly digital marketing reports.
• Track sales, leads, website traffic, advertising spend and conversion rates.
• Identify growth opportunities and recommend corrective actions.
• Maintain dashboards for campaign and e-commerce performance.
• Monitor competitor products, pricing, offers, keywords and advertising activities.
• Identify emerging nutraceutical and wellness trends.
• Research new digital channels and customer acquisition opportunities.

Skills

Digital marketing

E-commerce

Social media marketing

Performance marketing

Content coordination

Lead generation

B2B marketing

Analytics & reporting

Market research

Communication skills

Tools

Amazon Seller Central

Google Ads

Meta Ads

Canva

Photoshop

SEO

Job description

Role & responsibilities

. Digital Marketing

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, YouTube and other platforms.
• Develop strategies to increase brand awareness, website traffic, leads and online sales.
• Monitor campaign performance and optimize campaigns based on ROI and conversions.
• Conduct market, competitor and customer research.

2. E-Commerce Growth

• Manage and grow product sales on Amazon, Flipkart and the company website.
• Optimize product listings, titles, keywords, descriptions, images and A+ content.
• Monitor sales, conversion rate, traffic, reviews, ratings and product rankings.
• Coordinate with the e-commerce team for offers, promotions and new product launches.

3. Social Media Management

• Manage Instagram, Facebook, YouTube and LinkedIn pages.
• Prepare monthly social media calendars.
• Create/review reels, posts, stories, product creatives and promotional content.
• Track engagement, followers, reach and conversions.

4. Performance Marketing

• Manage Google Ads and Meta Ads campaigns.
• Track CPC, CTR, CPA, ROAS, leads and sales.
• Test different audiences, creatives, keywords and campaigns.
• Control advertising budgets and improve campaign efficiency.

5. Content & Creative Coordination

• Coordinate with the Digital Marketing & Design Team for banners, product images, videos, reels and promotional creatives.
• Develop content for nutraceutical, wellness and healthcare products.
• Ensure all marketing content follows applicable advertising and product-claim requirements.

6. Lead Generation & B2B Marketing

• Generate leads for nutraceutical contract manufacturing and third-party manufacturing.
• Identify potential brands, distributors, wellness companies and institutional customers.
• Run LinkedIn, Google and other B2B lead-generation campaigns.
• Maintain and track leads through CRM/Excel.

7. Analytics & Reporting

• Prepare weekly and monthly digital marketing reports.
• Track sales, leads, website traffic, advertising spend and conversion rates.
• Identify growth opportunities and recommend corrective actions.
• Maintain dashboards for campaign and e-commerce performance.

8. Competitor & Market Research

• Monitor competitor products, pricing, offers, keywords and advertising activities.
• Identify emerging nutraceutical and wellness trends.
• Research new digital channels and customer acquisition opportunities.

Key Performance Indicators (KPIs)

AreaKPIE-commerceSales growth, conversion rateAmazon/FlipkartTraffic, orders, ranking, reviewsPaid AdsROAS, CPA, CPC, CTRSocial MediaReach, engagement, followers, leadsLead GenerationQualified leads/monthWebsiteTraffic, enquiries, conversionsContentReels/posts published and engagementB2BNew prospects, enquiries and conversi

Preferred candidate profile

• Experience: 13 years in digital marketing/e-commerce
• Experience with Amazon Seller Central preferred
• Knowledge of Google Ads, Meta Ads, SEO and social media marketing
• Basic knowledge of Canva/Photoshop and video/reel creation
• Strong analytical and communication skills
• Experience in nutraceutical, pharmaceutical, FMCG, wellness or healthcare industry is an advantage.

Suggested designation:

Digital Marketing & Growth Executive – E-Commerce & Performance Marketing