E-commerce Manager

Weekday AI; New Delhi; On-site; INR 200,000 - 1,100,000; Full time

Job summary

Weekday AI is seeking an E-commerce Manager to accelerate online sales and expand the brand across e-commerce and quick-commerce channels in India. You will drive performance marketing, manage Meta and Google Ads campaigns, and cultivate relationships with Blinkit, Zepto, and Swiggy Instamart.

The role requires hands-on campaign management, data-driven optimization, and collaboration with creative and account teams to boost visibility and revenue. Prior experience in consumer brands is a plus.

Qualifications

• 2–5 years of experience in e-commerce management, performance marketing, digital marketing, or online business growth.
• Hands-on experience creating and optimising campaigns through Meta Ads Manager and Google Ads.
• Strong understanding of ROAS, CAC, CTR, conversion rates, advertising budgets, and campaign optimisation.
• Experience onboarding and managing quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart.
• Knowledge of product listings, online merchandising, promotions, and pricing strategies.
• Strong analytical skills to translate data into actionable recommendations.
• Excellent communication and stakeholder-management abilities.
• Ability to manage multiple campaigns in a fast-paced environment.
• Experience with D2C, beauty, skincare, cosmetics, or consumer brands is an advantage.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads Manager and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, creatives, and landing-page performance to maximise sales and ROAS.
• Monitor CAC, CTR, conversion rates, revenue, and advertising efficiency.
• Conduct A/B testing across creatives, audiences, messaging, and formats.
• Collaborate with creative teams to develop ad creatives, messaging, and promotions.
• Build and manage relationships with quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.
• Drive onboarding, product listings, catalogue setup, and distribution expansion.
• Coordinate with category/account managers to improve visibility and sales.
• Identify opportunities for sponsored placements, promotions, and discount campaigns.
• Monitor inventory, pricing, assortment, and sales across channels.
• Develop strategies to increase online revenue and channel profitability.
• Analyse customer behaviour and campaign data to identify growth opportunities.
• Prepare performance reports covering advertising efficiency and platform-wise sales.
• Recommend budget allocation improvements and channel expansion.
• Stay updated on e-commerce trends and quick-commerce opportunities.

Skills

E-commerce management

Performance marketing

Digital marketing

Online business growth

Meta Ads Manager

Google Ads

ROAS optimization

CAC optimization

CTR optimization

Data-driven decisions

Tools

Meta Ads Manager

Google Ads

Excel/Google Sheets

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟮𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮-𝟭𝟭 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Delhi, India, New Delhi, Delhi, India, Noida, Uttar Pradesh, India, Faridabad, Haryana, India

We are looking for a hands-on and results-drivenE-commerce Managerto accelerate online sales, strengthen digital marketing performance, and expand the brand's presence across e-commerce and quick-commerce channels. This role combinesperformance marketing, paid advertising, marketplace management, quick-commerce expansion, and data-driven growth strategies.

The ideal candidate will have practical experience managing Meta and Google Ads campaigns, optimising advertising performance, and building relationships with quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. You should be comfortable balancing campaign execution with commercial coordination to drive revenue, improve product visibility, and increase customer conversions.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns acrossMeta Ads Manager and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, creatives, and landing-page performance to maximise sales and return on ad spend (ROAS).
• Monitor key performance indicators, including customer acquisition cost (CAC), click-through rate (CTR), conversion rates, revenue, and advertising efficiency.
• Conduct A/B testing across creatives, audiences, messaging, and campaign formats to improve performance.
• Collaborate with creative teams to develop compelling ad creatives, product messaging, and promotional campaigns.
• Build and manage relationships with quick-commerce platforms, includingBlinkit, Zepto, and Swiggy Instamart.
• Drive platform onboarding, product listings, catalogue setup, commercial coordination, and distribution expansion.
• Coordinate with category managers and account managers to improve product visibility, discoverability, availability, and sales.
• Identify opportunities for sponsored placements, platform-specific promotions, discount campaigns, and seasonal offers.
• Monitor inventory availability, pricing, product assortment, and sales performance across quick-commerce channels.
• Develop strategies to increase online revenue, improve conversion rates, and strengthen channel-wise profitability.
• Analyse customer behaviour, sales funnels, and campaign data to identify growth opportunities.
• Prepare regular performance reports covering advertising efficiency, revenue growth, campaign outcomes, and platform-wise sales.
• Recommend improvements in budget allocation, marketing execution, merchandising, and channel expansion.
• Stay updated on emerging e-commerce trends, advertising practices, and quick-commerce growth opportunities.

What Makes You a Great Fit

• 2–5 years of experiencein e-commerce management, performance marketing, digital marketing, or online business growth.
• Hands-on experience creating and optimising campaigns throughMeta Ads Manager and Google Ads.
• Strong understanding of ROAS, CAC, CTR, conversion rates, advertising budgets, and campaign optimisation.
• Experience working with quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart, particularly in onboarding, account management, or dark-store expansion.
• Understanding of e-commerce sales funnels, product listings, online merchandising, promotions, and pricing strategies.
• Strong analytical skills and the ability to convert campaign and sales data into actionable recommendations.
• Excellent communication, negotiation, stakeholder-management, and relationship-building skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
• Experience withD2C, beauty, skincare, cosmetics, personal care, or other consumer brandsis an advantage.
• Familiarity with e-commerce analytics tools, advertising dashboards, Excel, or Google Sheets.
• A proactive, commercially minded approach with a strong focus on measurable revenue growth and continuous improvement.