Job Title: E-commerce Lead (HO)
Reporting: COO
Education: UG/PG
About the Company
Brillare is a home grown personal care brand founded by a renowned formulation scientist and led by a strong management team from Tier 1 institutions and advised by industry leaders from digital, e-commerce and FMCG space.
We are the first Zero Dilution brand in India with 100% natural, safe and cruelty-free products. Being one the fastest growing D2C brand, we have a strong presence across D2C website, 15 online marketplaces, exclusive brand outlets and premium salon chains. We are financially backed by Emami, 2500+ cr. leading FMCG Company.
We are an organization that values and nurtures dynamic, fast-paces, high-growth environments.
Key Responsibilities
- Lead Brillare’s overall Ecommerce business—starting with the India market as the core focus, followed by expansion into international online channels.
- Manage end-to-end D2C operations: website performance, conversion improvement, consumer journeys, and growth planning.
- Drive marketplace performance (Amazon, Nykaa, Flipkart, etc.) including pricing, cataloging, promotions, advertising, and P&L management.
- Build and execute ecommerce growth strategies for India, while simultaneously identifying opportunities for global expansion.
- Conduct consumer, category & competitor analysis to strengthen brand positioning and accelerate revenue growth.
- Plan and manage performance marketing budgets across domestic and global platforms.
- Develop a structured roadmap for entering international marketplaces, distributors, or cross-border ecommerce channels.
- Lead partnerships, negotiations, and collaborations with platforms, agencies, and global ecommerce partners.
- Monitor performance dashboards, KPIs, and analytics to ensure continuous optimization.
- Build, mentor, and manage the internal team and agency ecosystem required for seamless execution.
Qualifications
- 4–6 years of core D2C and Ecommerce experience, preferably in beauty/personal care or consumer categories.
- Must have hands‑on experience managing both marketplaces and company website for Indian consumers.
- Experience in international ecommerce (Middle East, SEA, US, EU, etc.) is highly preferred but not mandatory.
- Strong understanding of ecommerce analytics, performance marketing, and platform‑specific growth levers.
- Proven track record of scaling ecommerce revenue and driving strong ROI.
- Graduate + MBA from Tier‑1 institutes preferred.
- Strong communication, analytical, and negotiation skills.
- Ability to work in a fast‑paced, high‑growth environment with an ownership mindset.
What’s on Offer?
- Lead the e-commerce operations for a growing D2C brand.
Good to have
- Understanding of brand marketing and affiliate marketing channels.
- Revenue growth led campaign performance and spends management skills