DMS - Sales Automation Specialist - Kolkata

Mamaearth; Kolkata District; Hybrid; INR 500,000 - 750,000; Full time

Job summary

Mamaearth in Kolkata seeks a results-driven Marketing & Sales professional to translate consumer insights into action across channels and to drive the brand plan with cross-functional teams. You will collaborate with sales, growth and product teams, own marketing concepts, and deliver compelling communications while maintaining high ownership and accountability on tasks.

Responsibilities include analyzing market data, launching consumer activation plans, and ensuring timely launches with

Qualifications

• 2+ years of sales/marketing experience
• Basic knowledge of marketing concepts
• Enthusiasm and go-getter attitude
• Great communication skills
• Willing to make a difference
• High ownership and accountability on tasks assigned
• Learning agility
• Working collaboratively with cross functional teams
• Holistic consumer understanding and insight translation

Responsibilities

• Partner with Sales and Growth to deliver business plan and review performance vs forecast
• Develop and implement consumer activation plans across channels
• Utilize marketing budget effectively through planning and monitoring
• Track business with focus on markets/channels/segments and new product development
• Plan and execute new product launches across categories
• Coordinate with packaging/content/design for timely launches
• Talk to consumers monthly to uncover insights
• Research sizing, potential and brand fit of propositions
• Generate insights for communication and innovation
• Execute marketing strategy across multiple channels
• Work with Content and Creative teams for brand assets
• Make communication decisions based on market research and brand data

Skills

Sales experience

Marketing concepts

Go-getter attitude

Communication skills

Ownership

Learning agility

Cross-functional teamwork

Consumer insight

Job description

Key Responsibilities:

Business Delivery & Tracking:

• Partner closely with Sales and Growth teams to deliver the business plan, review performance vs forecast and take corrective actions if required.
• Develop and implement consumer activation plans on different channels.
• Ensure effective utilization of marketing budget by proper planning, managing, and monitoring
• Rigorously track the business with special focus on key markets/channels/segments etc. New Product Development
• Plan & execute new product launches across categories for the brand.
• Coordinate with internal stakeholders like packaging, content, design etc to ensure timely and quality launch. Consumer Understanding
• Talking to consumers basis defined research objective every month and uncovering important consumer insights
• Research and analysis on the categories and propositions in terms of sizing, potential and brand fit.
• Generate and scale up relevant insights which can be used for communication and innovation.

Marketing

• Execute marketing strategy across multiple marketing channels
• Work closely with the Content and Creative team to deliver brand communication assets.
• Take communication decisions based on market research and existing brand data.

Qualifications & Experience :

• Required: 2+ years sales/ marketing experience
• Basic knowledge of marketing concepts.
• Enthusiasm and go getter attitude.
• Great communication skills
• Willing to make a difference
• High ownership and accountability on tasks assigned
• Learning agility
• Working collaboratively with cross functional teams.
• Holistic Consumer Understanding & Compelling Insight Translation