Division Trade Marketer

Valeo; Chennai District; In loco; INR 1.200.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Valeo in Chennai is seeking a Champion for Structural Market Analysis to drive market studies, quantification, and competitive analysis. You will implement distribution strategies, coordinate promotional activities, and support pricing and demand planning with sales and marketing teams.

The role requires strong market research, data analysis, and cross-functional coordination to optimize customer development plans and marketing campaigns. India-based, on-site with travel as needed.

Mansioni

• Manage Market Studies: information gathering by sales team, external research projects, customer survey
• Market quantification and Competition analysis, including market watch and research
• Regularly updates the cross lists for given perimeter
• Analysis and follow up of Customer development plans (CDPs)
• Marketing contributor to the preparation of the sales budget and yearly listings
• Monthly sales analysis, report and follow-up
• Corrective Action Plans (CAP) draft
• Efficient use of a delegated marketing-costs budget
• Promotions design and follow-up:
• Prepare / Review promotion calendar on an annual / quarter basis
• Prepare cost/benefit analysis and KPI's for all promotions
• Use CHLOE to manage and monitor price increase implementation / promotion launch
• Coordination of local deployment with trainers/Sales force, detection of synergies between areas
• Definition and follow up of key customers, and according tailor made marketing plans if any
• Look after communication (media, convents, open houses) trainings and factory visits
• Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :
• Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
• Visit clients and prospects on a regular base, incidentally alone
• Give support for product-technical questions to customers and customer service
• Customer Complaints (root cause/solution)
• Partner Of Product Marketing Regarding Pricing Approach
• Contribution to the yearly price list exercise
• Formulate range and pricing needs, based on market developments and competition analysis
• Keep the pricing and information info-Bulletin up to date
• Give the marketing input for given perimeter to the monthly demand planning exercise: Draw up of monthly forecasts for procurement Contribution to product lifecycle meeting

Descrizione del lavoro

• Manage Market Studies : Information gathering by sales team / External research projects / customer survey
• Market quantification and Competition analysis, including market watch and research if necessary
• Regularly updates the cross lists for given perimeter

Champion For Structural Market Analysis

• Manage Market Studies : Information gathering by sales team / External research projects / customer survey
• Market quantification and Competition analysis, including market watch and research if necessary
• Regularly updates the cross lists for given perimeter

Contribute to the implementation of the distribution strategy for the allocated perimeter:

• Analysis and follow up of Customer development plans (CDPs)
• Marketing contributor to the preparation of the sales budget and yearly listings
• Monthly sales analysis, report and follow-up
• Corrective Action Plans (CAP) draft

Responsible for promotion, communication services and sales animation activities related to product lines:

• Efficient use of a delegated marketing-costs budget
• Promotions design and follow-up:
• Prepare / Review promotion calendar on an annual / quarter basis
• Prepare cost/benefit analysis and KPI's for all promotions
• Use CHLOE to manage and monitor price increase implementation / promotion launch
• Coordination of local deployment with trainers/Sales force, detection of synergies between areas
• Definition and follow up of key customers, and according tailor made marketing plans if any
• Look after communication (media, convents, open houses) trainings and factory visits

Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :

• Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
• Visit clients and prospects on a regular base, incidentally alone
• Give support for product-technical questions to customers and customer service
• Customer Complaints (root cause/solution)

Partner Of Product Marketing Regarding Pricing Approach

• Contribution to the yearly price list exercise
• Formulate range and pricing needs, based on market developments and competition analysis
• Keep the pricing and information info-Bulletin up to date

Give the marketing input for given perimeter to the monthly demand planning exercise: Draw up of monthly forecasts for procurement Contribution to product lifecycle meeting