Senior Executive- Product

Hamilton Housewares; Mumbai; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Hamilton Housewares is seeking a seasoned marketing professional to drive revenue, pricing strategy, and market share for existing and new product categories in Mumbai.

The role focuses on crafting comprehensive marketing plans, pricing analysis, and brand-building initiatives to strengthen competitive positioning and GP achievement. It requires collaboration with design teams and cross‑functional stakeholders to launch successful products.

Responsibilities

• Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.
• Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
• Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections
• Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for
• Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.
• Developing a new product pipeline based on innovation, consumer insights, channel members and peers.
• Lead complete stage-gate process management from ideation to product commercialization.
• Liaise with factory as well as the mold manufacturer for product developments and improvements.
• Manage the products pricing strategy and the required margins basis the PLC.
• Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.
• Brand building through increased brand visibility by way of marketing collateral support for trade.
• Development of digital platform for brand building.
• Effectively communicate the value proposition through proposals and presentations.

Job description

KEY RESPONSIBILITIES

Revenue, GP and Market Share :

• Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.
• Prescribe the pricing of the product vis a vis competition and the entire
• profitability analysis that goes with it.
• Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections

NPD

• Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for
• Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.
• Developing a new product pipeline based on innovation, consumer insights, channel members and peers.
• Lead complete stage-gate process management from ideation to product commercialization.
• Liaise with factory as well as the mold manufacturer for product developments and improvements.

PLC (Product Life Cycle) Management

• Manage the products pricing strategy and the required margins basis the PLC.
• Prescribe the pricing of the product vis a vis competition and the entire
• profitability analysis that goes with it.
• Brand building through increased brand visibility by way of marketing collateral support for trade.
• Development of digital platform for brand building.
• Effectively communicate the value proposition through proposals and presentations.