Digital Buying and Merchandising Manager

Adidas; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Adidas in Gurugram is seeking a Manager for Digital Buying & Merchandising to own the digital shopping business across Own E-commerce and major platforms like Flipkart, Myntra, Ajio and Amazon. You will drive assortment, pricing, inventory and in‑season trading to grow profitability.

Lead seasonal and in‑season planning, collaborate with Brand, Sales, Finance and Supply Chain, and manage partnerships with key digital platforms to maximize launches and campaigns.

Qualifications

• 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
• Experience across fashion, sports, footwear, apparel, retail or e‑commerce preferred.
• Strong understanding of digital consumer, assortment planning, OTB and in‑season trading.
• Strong analytical, commercial and stakeholder management skills.
• Experience managing e‑commerce platforms/partners and cross‑functional teams.
• Proficiency in Excel and business analytics.

Responsibilities

• Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
• Lead digital assortment and range planning across Own E-commerce and partner platforms.
• Define the right product, category, price-point and option mix by platform based on consumer and channel dynamics.
• Drive seasonal sell-in, OTB and range discussions with digital partners.
• Identify digital assortment gaps, whitespace and opportunities across categories and price points.
• Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.
• Drive platform-specific range and launch strategies while maintaining alignment with overall brand and channel architecture.
• Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
• Analyse performance by platform, category, product and price point and identify growth opportunities.
• Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
• Optimise digital assortment and inventory across Own E-commerce and partner platforms.
• Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
• Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.
• Ensure strong execution of digital launches, product availability, pricing and promotional plans.
• Build strong relationships with key digital partners and drive joint business priorities.

Skills

Digital buying

Merchandising

E-commerce

Category management

Stakeholder management

Excel

Business analytics

Negotiation

Tools

Flipkart

Myntra

Ajio

Amazon

Job description

Manager - Digital Buying & Merchandising Manager – Buying & Merchandising (Digital)

Own the buying, merchandising and commercial performance of the Digital business across Own E-commerce and key partner platforms including Flipkart, Myntra, Ajio and Amazon. Drive profitable growth through the right assortment, digital channel strategy, inventory and in‑season trading.

Pre-Season Responsibilities

• Develop seasonal business plans across sales, margin, OTB, inventory and channel targets.
• Lead digital assortment and range planning across Own E-commerce and partner platforms.
• Define the right product, category, price‑point and option mix by platform based on consumer and channel dynamics.
• Drive seasonal sell‑in, OTB and range discussions with digital partners.
• Identify digital assortment gaps, whitespace and opportunities across categories and price points.
• Partner with Brand, Sales, Finance, Supply Chain, CTC/Creation and Digital teams to ensure seasonal readiness.
• Drive platform‑specific range and launch strategies while maintaining alignment with overall brand and channel architecture.

In-Season Responsibilities

• Own weekly/monthly digital business performance across sales, margin, sell-through, inventory and availability.
• Analyse performance by platform, category, product and price point and identify growth opportunities.
• Drive replenishment, reallocation, markdown and cancellation decisions based on business performance.
• Optimise digital assortment and inventory across Own E-commerce and partner platforms.
• Monitor platform trends, consumer behaviour, competition and promotional activity to drive trading actions.
• Work with partners to maximise visibility, launches, campaigns and commercial opportunities within agreed brand guardrails.
• Ensure strong execution of digital launches, product availability, pricing and promotional plans.
• Build strong relationships with key digital partners and drive joint business priorities.

Experience & Skills

• 6–8 years of experience in digital buying, merchandising, e-commerce, category management or commercial roles.
• Experience across fashion, sports, footwear, apparel, retail or e‑commerce preferred.
• Strong understanding of digital consumer, assortment planning, OTB and in‑season trading.
• Strong analytical, commercial and stakeholder management skills.
• Experience managing e‑commerce platforms/partners and cross‑functional teams.
• Strong influencing and negotiation capabilities with proficiency in Excel and business analytics.
• Experience Level Mid Level