Director - Content (Guru) – Non-Fiction

Kuku; Bengaluru; On-site; INR 30,000 - 50,000; Full time

Job summary

Kuku is seeking a Director — Content to lead the scaling of its Non-Fiction Content Library. The ideal candidate will have 5-10 years of experience in digital content, media, or similar ecosystems, and the ability to blend content strategy with performance marketing. Responsibilities include defining non-fiction library strategy, leading content-driven growth, and analyzing performance metrics. This position is critical for integrating storytelling with strong marketing effectiveness.

Qualifications

• 5-10 years of experience in digital content, media, OTT, edtech, or audio/video platforms.
• Proven experience in scaling a non-fiction content library.

Responsibilities

• Define and execute the roadmap for scaling the non-fiction content library.
• Develop a content-led growth engine focused on storytelling.
• Lead the creation of high-converting ad creatives.
• Analyze content and advertising performance metrics.
• Build and lead a high-performing content strategy team.

Skills

Digital content strategy

Performance marketing

Team leadership

Analytics and performance metrics

Education

MBA or equivalent business exposure

Job description

About The Role

We are looking for a strategic and execution-focused Director — Content to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.

The ideal candidate combines deep editorial instinct with sharp performance marketing expertise — someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth.

Key Responsibilities

• Non-Fiction Library Strategy & Scale — Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.
• Content-First Growth Approach — Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.
• Ad Creation & Performance Integration — Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not "marketing-first" but "content-first" in hook, storytelling, and engagement.
• Performance & Analytics — Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb-stop rate, etc.
• Team Leadership & Cross-Functional Collaboration — Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.

Required Experience & Skills

• 5 – 10 years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem.
• Proven experience scaling a non-fiction content library at scale.

Preferred Qualifications

• Experience in subscription-based platforms.
• Exposure to short-form video ecosystems and digital storytelling formats.
• Strong understanding of digital funnel optimization (awareness → engagement → subscription).
• MBA or equivalent business exposure (preferred but not mandatory).