Creative Content Lead

Saras AI Institute; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading educational technology firm in Gurugram is hiring a Content Team Lead to drive content strategy and oversee delivery for cohort launches. The role requires 4–6 years in content or copywriting, including experience managing writers and a strong portfolio. You will work closely with cross-functional teams to create compelling messaging, and analyze content performance to optimize strategies. This full-time position is ideal for someone with a Master's degree and excellent communication skills.

Qualifications

• 4–6 years in content or copywriting with demonstrable outcomes.
• Portfolio required with minimum 8 published pieces.
• Proven experience managing or mentoring writers.

Responsibilities

• Translate instructor inputs into learner-first messaging.
• Run copy + creative A/B tests to improve conversions.
• Maintain content calendar and ensure timely launches.
• Oversee content quality and adherence to brand guidelines.
• Analyze content performance for future strategy refinement.

Skills

Content strategy

Copywriting

Editing

Data analysis

Mentoring

A/B testing

Familiarity with CMS

HTML basics

Education

Master’s degree

Tools

Asana

Canva

Figma

Looker Studio

Job description

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We're hiring a hands-on Content Team Lead to own content strategy and delivery for cohort launches and evergreen funnels. This is a benchmarking role that is equally strategic and executional: you'll set standards, mentor writers, and personally ship high-priority landing pages, webinar scripts, email sequences and ad copy that convert. You’ll work closely with Growth, Product and Instructors to turn technical subject matter into clear, outcome-driven messaging.

What you’ll own;

• Translate instructor and product inputs into learner-first messaging focused on career outcomes (roles, salary uplift, placements).
• Run copy + creative A/B tests and use GA4 / Hotjar / email metrics to iterate and improve conversion and retention.
• Maintain the content calendar, manage briefs, and ensure on-time launches for cohort intakes.
• Direct Content Creation: Take ownership of key projects, often creating content directly to ensure deadlines are met and quality is maintained, especially in high‑pressure situations. Canva should be on the tip of your fingers in case of urgent presentations or campaign deployments.
• Campaign Strategy & Development: Work closely with cross‑functional teams to develop campaign strategies that align with client objectives, translating insights into compelling copy for various formats (web, social, email, etc.).
• Quality Control & Accountability: Oversee the consistency, accuracy, and relevance of all content, ensuring adherence to brand guidelines and Saras’ legacy.
• Data‑Driven Optimization: Analyse content performance and make data‑driven recommendations for future strategies, constantly refining and improving content impact across all content marketing verticals.

What success looks like (first 6 months);

• Measurable uplift in landing page conversion rate and webinar signup conversion.
• A repeatable launch comms playbook owned by the content team.
• Faster turnaround on high‑priority assets and demonstrable quality improvements across deliverables.
• A team running with clear standards and accountability.

Must-have (non‑negotiable);

• 4–6 years in content or copywriting (agency, edtech, SaaS or freelance) with demonstrable outcomes.
• Master’s degree is mandatory.
• Portfolio required: minimum 8 published pieces across formats (Master’s thesis can be considered as well), including a landing page or conversion campaign, email sequences and a long‑form article/case study/social media. (Applications without a portfolio will be asked to complete an assignment)
• Proven experience managing or mentoring writers (min. 2 direct reports or a managed roster of freelancers).
• Strong command of English, impeccable editing, and the ability to adapt tone for different audiences.
• Direct experience writing conversion‑focused copy for landing pages, webinar funnels or cohort launches — include metrics.
• Comfortable reading and acting on analytics (GA4 preferred) and using session insights to improve copy.
• Familiarity with CMS/LMS publishing (WordPress/Thinkific/Teachable or similar) and email platforms (Klaviyo/Mailchimp).

Tools & skills we expect;

Asana (content calendar), Canva / Figma (quick mockups), Looker Studio (basic reporting),

Grammarly/editorial tools, basic HTML for emails.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Higher Education

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