Content & Brand Producer - Associate

Freelancer; Mumbai; Hybrid; INR 1,800,000 - 2,600,000; Full time

Job summary

Freelancer in Mumbai is seeking a content producer to own the path from idea to published output. You will research, develop angles, prepare interviews and shoots, and manage distribution across LinkedIn, Instagram and YouTube, shaping both a personal platform and the company’s storytelling voice.

The role emphasizes AI-enabled real-estate storytelling, coordinating production, briefing editors, maintaining brand standards, and repurposing content across formats with strong editorial judgment.

Qualifications

• 3–6 years in content strategy, journalism, branded content, production, social media or founder/brand communications.
• Excellent writing, interviewing and story-structuring skills; able to simplify technical subjects.
• Strong project management and production coordination; comfortable on construction sites and in director-level conversations.
• Working understanding of video workflows and platform formats; basic shooting/editing ability helpful but not essential.
• Genuine interest in real estate, architecture, business, technology or AI.

Responsibilities

• Build and manage a rolling editorial calendar across development, construction, design, procurement, sales, systems, people, capital and applied AI.
• Run weekly idea-capture sessions and turn notes into strong content briefs and scripts.
• Research industry conversations, identify timely angles without copying formats.
• Develop formats across reach, usefulness, proof and perspective content; balance growth with credibility.
• Plan shoots end to end: objective, script/questions, locations, shot list, permissions, schedule and assets.
• Conduct or support interviews with directors, architects, consultants, customers, partners and site teams.
• Brief and manage video editors, designers, photographers; provide feedback and timelines.
• Write or refine LinkedIn posts, video scripts, titles, descriptions and publishing copy.
• Create a repurposing system so one idea becomes long-form and platform-native derivatives.
• Maintain content library, approval workflow and production tracker; report on output and needs.

Skills

Content strategy

Journalism

Branded content

Production coordination

Video storytelling

Job description

About Role:

This role owns the path from idea to published output. Working closely with a director and the company brand, the producer will research, develop angles, prepare interviews and shoots, coordinate production, brief editors and manage distribution across LinkedIn, Instagram and YouTube. The mandate spans a personal platform and company storytelling, with the director's voice focused on being an AI-enabled real-estate operator - not a generic creator or motivational personality.

Key Responsibilities:

• Build and manage a rolling editorial calendar across development, construction, design, procurement, sales, systems, people, capital and applied AI.
• Run weekly idea-capture sessions and turn voice notes, meetings, site events and operating lessons into strong content briefs and scripts.
• Research relevant industry conversations, examples and facts; identify timely angles without copying creator formats.
• Develop formats across reach, useful, proof and perspective content, balancing audience growth with credibility.
• Plan shoots end to end: objective, script/questions, locations, shot list, people, permissions, schedule and required assets.
• Conduct or support interviews with directors, architects, consultants, customers, partners and site teams.
• Brief and manage video editors, designers, photographers and other freelancers; give clear feedback and maintain quality and timelines.
• Write or refine LinkedIn posts, video scripts, titles, descriptions and publishing copy in a natural, informed voice.
• Create a repurposing system so one substantive idea can become long-form, short-form and platform-native derivatives.
• Maintain an organised content library, approval workflow and production tracker; report simply on output, learning and upcoming needs.
• Protect brand standards: quiet confidence, craft, sincerity and proof; no flashy luxury tropes, generic AI language or public negativity about projects.
• Use AI tools actively for research, transcription, synthesis, drafting and production operations, with strong human editorial judgment.

Desired Candidate Profile:

• 3-6 years in content strategy, journalism, branded content, production, social media or founder/brand communications.
• Excellent writing, interviewing and story-structuring skills; able to simplify technical subjects without making them shallow.
• Strong project management and production coordination; comfortable on construction sites and in director-level conversations.
• Working understanding of video workflows and platform formats; basic shooting/editing ability is helpful but this is not primarily an editor role.
• Genuine interest in real estate, architecture, business, technology or AI. Agency, publication, founder's office or premium-brand experience can all fit.