Director - Content (Guru) - Non-Fiction

Kuku Fm; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Kuku FM, India's leading storytelling platform, seeks a Director - Content to scale the non-fiction content library and drive growth across digital platforms. This role combines editorial instinct with performance marketing to build, package, distribute, and monetize content effectively.

The candidate will lead a cross-functional team, align content strategy with ad creation, and rigorously analyze content and advertising performance to achieve scalable growth.

Qualifications

• 5–10 years of experience in digital content, media, OTT, edtech, or similar ecosystem.
• Proven experience scaling a non-fiction content library at scale.
• MBA or equivalent business exposure (preferred but not mandatory).

Responsibilities

• Non-Fiction Library Strategy & Scale - Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.
• Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.
• Ad Creation & Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement.
• Performance & Analytics - Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc.
• Team Leadership & Cross-Functional Collaboration - Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.

Education

MBA or equivalent business exposure

Job description

About the Role:

We are looking for a strategic and execution-focused Director - Content to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.

The ideal candidate combines deep editorial instinct with sharp performance marketing expertise — someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth.

Key Responsibilities:

• Non-Fiction Library Strategy & Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.
• Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.
• Ad Creation & Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement.
• Performance & Analytics - Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc.
• Team Leadership & Cross-Functional Collaboration - Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.
• Required Experience & Skills: 5 – 10 years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem. Proven experience scaling a non-fiction content library at scale.

Preferred Qualifications:

• Experience in subscription-based platforms.
• Exposure to short-form video ecosystems and digital storytelling formats.
• Strong understanding of digital funnel optimization (awareness -> engagement -> subscription).
• MBA or equivalent business exposure (preferred but not mandatory).

About Us

Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.
We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU