DIGITAL & REFERRAL MARKETING LEAD

Aster DM Quality Care; Thiruvananthapuram; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Aster DM Quality Care is seeking a Digital & Referral Marketing Lead to build an integrated patient-acquisition engine across digital channels and healthcare referral networks. You will shape digital campaigns, nurture leads, drive bookings, and strengthen doctor collaborations to grow hospital visibility.

Responsibilities include tracking performance, planning events, and delivering dashboards for leadership, with a focus on measurable ROI and scalable acquisition strategies within the

Qualifications

• Experience in digital marketing, healthcare marketing, business development or referral marketing.
• Strong understanding of digital lead generation and conversion funnels.
• Experience in doctor/referral relationship management is preferred.
• Strong analytical, communication and coordination skills.
• Healthcare/hospital experience preferred.

Responsibilities

• Develop digital marketing strategies to generate qualified patient leads and increase hospital visibility.
• Manage leads generated through digital campaigns, websites, online platforms, events and other marketing channels.
• Drive lead nurturing, appointment booking and conversion into hospital footfalls.
• Develop and strengthen referral relationships with doctors, clinics, hospitals and healthcare partners.
• Track referral volumes, lead sources, conversion rates and specialty-wise performance.
• Plan and execute CMEs, doctor meets, community initiatives and referral engagement programmes.
• Analyse campaign and referral data to optimise acquisition and marketing ROI.
• Prepare regular dashboards and MIS for leadership.

Skills

Digital marketing

Healthcare marketing

Business development

Referral marketing

Lead generation

Lead nurturing

Analytics

Communication

Coordination

Hospital marketing experience

Job description

We are looking for a Digital & Referral Marketing Lead to build an integrated patient-acquisition engine across digital channels and healthcare referral networks.

Key Responsibilities

• Develop digital marketing strategies to generate qualified patient leads and increase hospital visibility.
• Manage leads generated through digital campaigns, websites, online platforms, events and other marketing channels.
• Drive lead nurturing, appointment booking and conversion into hospital footfalls.
• Develop and strengthen referral relationships with doctors, clinics, hospitals and healthcare partners.
• Track referral volumes, lead sources, conversion rates and specialty-wise performance.
• Plan and execute CMEs, doctor meets, community initiatives and referral engagement programmes.
• Analyse campaign and referral data to optimise acquisition and marketing ROI.
• Prepare regular dashboards and MIS for leadership.

What We're Looking For

• Experience in digital marketing, healthcare marketing, business development or referral marketing.
• Strong understanding of digital lead generation and conversion funnels.
• Experience in doctor/referral relationship management is preferred.
• Strong analytical, communication and coordination skills.
• Healthcare/hospital experience preferred.