Digital Mktg Advisory Analyst

Accenture; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Accenture is seeking a Digital Mktg Advisory Analyst in Mumbai to gather, process, and analyze SEO data from various sources. The role requires 1–2 years of experience in SEO analytics and proficiency in Google Analytics and SEMrush, along with strong analytical skills.

The candidate will contribute to performance reporting, develop dashboards, and deliver data-driven recommendations for optimization. A Bachelor’s degree in a relevant field is necessary.

Qualifications

• 1–2 years of experience in SEO analytics or digital marketing data analysis.
• Strong analytical and problem-solving skills with attention to detail.
• Familiarity with SEO concepts, ranking factors, and search engine algorithms.
• Proficiency in analytics tools such as Google Analytics and SEMrush.
• Bachelor’s degree in Marketing, Statistics or Business Analytics required.

Responsibilities

• Gather, process, and analyze SEO data from multiple sources.
• Track and report on organic traffic, keyword rankings, and backlinks.
• Develop performance dashboards for global stakeholders.
• Identify trends and opportunities in search performance data.
• Collaborate with teams to translate findings into actionable insights.

Skills

SEO analytics

Data analysis

Google Analytics

Excel/Google Sheets

Communication skills

Education

Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field

Tools

Google Search Console

SEMrush

Ahrefs

Looker Studio

Power BI

Job description

Digital Mktg Advisory Analyst

Designation: Digital Mktg Advisory Analyst
Years of Experience: 3 to 5 years

Responsibilities

• Gather, process, and analyze SEO data from multiple sources (e.g., GA/GA4, SEMrush, Google Search Console, Screaming Frog, Data Studio).
• Track, measure, and report on organic traffic, keyword rankings, backlinks, and other SEO KPIs.
• Develop and maintain regular performance dashboards and reporting templates for global stakeholders.
• Identify trends, anomalies, and opportunities in search performance data.
• Support SEO audits through data extraction and quantitative analysis.
• Conduct competitor benchmarking and share insights on market visibility and performance.
• Provide data‑driven recommendations to support strategy optimization and business goals.
• Ensure data accuracy, consistency, and integrity across reporting platforms.
• Collaborate with the SEO Ops Executive to translate analytical findings into actionable improvement areas.
• Maintain awareness of new SEO tools, metrics, and analytics best practices.

Qualifications

• 1–2 years of experience in SEO analytics, performance reporting, or digital marketing data analysis.
• Strong analytical and problem‑solving skills with attention to detail.
• Familiarity with SEO concepts, ranking factors, and search engine algorithms.
• Understanding of key SEO metrics and KPIs.
• Strong communication skills with ability to translate data into clear insights.
• Proactive, curious, and eager to learn in a fast‑paced environment.
• Proficiency in analytics tools such as Google Analytics (GA/GA4), Google Search Console, SEMrush, Ahrefs, or similar.
• Strong Excel/Google Sheets and data visualization skills (e.g., Looker Studio, Power BI).
• Basic understanding of HTML, website structure, and SEO tracking implementations.
• Ability to manage multiple data sources and maintain clean, organized datasets.
• Collaborative and detail‑oriented working style.
• Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field.
• SEO or Analytics certifications (Google Analytics, SEMrush Academy, etc.) preferred.
• Experience working with large data sets and dashboards.
• Exposure to global marketing or digital operations teams.
• Understanding of web performance and UX metrics.
• Interest in learning SEO operations and broader digital marketing concepts.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.