Analyst - SEO

Puretech Digital - A Genesis Company; Mumbai; On-site; INR 400,000 - 800,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking an SEO Analyst to enhance search engine optimization efforts. Responsibilities include conducting keyword research, performing technical site checks, and generating analytical reports on SEO performance. The ideal candidate should hold a Bachelor's degree and have proven experience in SEO roles to drive measurable results. Strong familiarity with SEO tools and a passion for the latest trends are essential for success in this role.

Qualifications

• Proven experience in improving organic search rankings.
• In-depth knowledge of search engine algorithms.
• Passion for staying updated on SEO trends.

Responsibilities

• Conduct keyword research and create keyword lists.
• Perform technical checks on websites.
• Implement Meta and OG tags for SEO enhancement.
• Provide analytical reporting on SEO performance.

Skills

SEO best practices

Google Analytics

SEMrush

Moz

Ahrefs

Analytical skills

Effective communication

Education

Bachelor's degree

Job description

Overview

JOB TITLE: SEO Analyst
DEPARTMENT: Organic Growth Marketing (OGM)
REPORTS TO: Senior Business Manager
YEARS OF EXPERIENCE: 1-2 years

Job Summary: We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

Responsibilities

• Create accurate keyword lists and organize content themes effectively.
• Conduct keyword research independently, with minimal guidance.
• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.

Qualifications & Skills

• Bachelor's degree
• Experience 1 to 5 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills
• Passion for staying updated on the latest SEO trends, tools, and techniques.

Attitude: YOU

• Are deeply committed to a career in SEO.
• Are hungry to learn and forever in pursuit of excellence.
• Are apolitical and set the bar high in professional conduct and ethics.
• Are not a clock watcher.
• Are not afraid of failure.
• Are not afraid to speak the truth.
• Are not afraid to accept your mistake and learn from it.
• Are open to feedback.
• Are not afraid of working with smarter and sharper colleagues.
• Are generous in forgiving others.
• Always put the team ahead of yourself.
• Always speak your mind while respecting the views of others.
• Deliver what you promise and only promise what you can deliver.
• Challenge the conventional.
• Get things done with an eye on results.
• Pay great attention to detail.
• Celebrate diversity and Inclusion.
• Pursue your passions beyond work.
• Are loyal and ethical.