Senior SEO Analyst (Hybrid)

Netcomm Labs; India; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Hybrid work model

Flexible schedule

Job summary

Netcomm Labs is seeking a Senior SEO Analyst to lead organic growth, optimize campaigns, and drive online visibility. This role requires expertise in content strategy, keyword research, technical SEO, analytics, and performance marketing.

The position supports hybrid work arrangements, coordinating with marketing, content, and development teams to boost traffic and quality leads through data-driven optimization.

Qualifications

• Strong knowledge of On-page, Off-page, and Technical SEO.
• Experience with GA4, Google Search Console, GTM, and Google Ads.
• Understanding of HTML, CSS, JavaScript, and WordPress.

Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and competitor analysis.
• Monitor KPIs including organic traffic and rankings; report performance.

Skills

SEO

GA4

Google Ads

HTML/CSS/JS

WordPress

Education

Bachelor's degree in Marketing/IT or related

Tools

Google Search Console

GTM

Job description

Job Summary:

We are looking for a results-driven Senior SEO Analyst to lead our organic growth initiatives and support overall digital marketing strategies. The ideal candidate should have strong expertise in Search Engine Optimization (SEO), content strategy, keyword research, technical SEO, analytics, and performance marketing. This role requires someone who can develop, execute, and optimize digital campaigns to increase website traffic, generate quality leads, and improve online visibility.

Work Mode:

Hybrid (Work from Office + Remote)

Key Responsibilities:

Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website structure, landing pages, metadata, internal linking, and content.
• Monitor website health, crawl errors, indexing, and Core Web Vitals.
• Build high-quality backlinks through ethical link-building techniques.
• Track keyword rankings, organic traffic, and SEO performance.
• Stay updated with search engine algorithm changes.

Digital Marketing

• Plan and execute digital marketing campaigns across search engines, social media, email, and other online channels.
• Manage and optimize Google Ads and Meta Ads campaigns.
• Collaborate with content, design, and development teams.
• Develop and manage content marketing strategies.
• Analyze campaign performance and recommend optimizations.
• Support brand awareness and lead generation initiatives.

Analytics & Reporting

• Prepare weekly and monthly performance reports.
• Monitor KPIs including organic traffic, conversion rates, CTR, bounce rate, and ROI.
• Use data-driven insights to improve campaign effectiveness.

Website & Technical Coordination

• Coordinate with developers to implement SEO recommendations.
• Ensure website performance, mobile responsiveness, structured data, and UX best practices.
• Identify and resolve technical SEO issues.

Required Skills

• Strong knowledge of On-page, Off-page, and Technical SEO.
• Experience with GA4, Google Search Console, GTM, and Google Ads.
• Understanding of HTML, CSS, JavaScript, and WordPress.
• Experience with backlink analysis and competitor research.
• Strong analytical and communication skills.

Preferred Qualifications

• Bachelors degree in marketing, Business, IT, or related field.
• Google/Digital Marketing certifications preferred.
• Experience with AI-powered SEO tools is an advantage.

Experience

• 57 years of experience in SEO and Digital Marketing.

Proven track record of improving organic rankings, website traffic, and lead generation.