Junior SEO Analyst

Aufait Technologies Pvt. Ltd.; Kozhikode district; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading digital marketing firm is seeking a motivated Junior SEO Analyst to enhance website visibility and performance. In this role, you will conduct keyword research, optimize on-page elements, support backlink building efforts, and monitor analytics to drive organic traffic growth. A Bachelor's degree in a relevant field and 0–2 years of experience in SEO or digital marketing are required. Familiarity with SEO tools like Google Analytics is a must. Join us to make a significant impact on our clients' success.

Qualifications

• 0–2 years of experience in SEO or digital marketing.
• Basic understanding of search engine algorithms and ranking factors.
• Familiarity with various SEO tools.

Responsibilities

• Conduct keyword research to identify high-value search terms.
• Optimize meta titles, descriptions, and headers.
• Support backlink building campaigns through outreach.
• Monitor website traffic and performance using analytics tools.

Skills

Analytical skills

Search engine optimization

Problem-solving skills

Communication skills

Proficiency in MS Excel / Google Sheets

Education

Bachelor’s degree in Marketing, Business, IT, Communications, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

We are looking for a motivated and detail-oriented Junior SEO Analyst to join our digital marketing team. The ideal candidate has a foundational understanding of search engine optimization, strong analytical skills, and a passion for improving website visibility and performance in search engines. This role will support both on‑page and off‑page SEO initiatives, assist in technical audits, conduct keyword research, and monitor performance metrics to drive organic traffic growth.

• Conduct keyword research to identify high‑value search terms and opportunities
• Analyze search intent and competitor keyword strategies

2. On‑Page Optimization

• Optimize meta titles, meta descriptions, headers (H1–H6), and URL structures
• Improve internal linking structure and content relevance
• Ensure proper keyword placement and content alignment
• Assist in content optimization based on SEO best practices
• Monitor and improve click‑through rates (CTR)

3. Off‑Page Optimization

• Support backlink building campaigns through outreach and relationship building
• Identify and acquire high‑quality backlinks
• Perform competitor backlink analysis
• Monitor domain authority and link profile health
• Track brand mentions and citation opportunities

4. Technical SEO

• Assist in technical audits (crawl errors, broken links, duplicate content, indexing issues)
• Monitor Core Web Vitals and site performance
• Support implementation of schema markup and structured data
• Ensure mobile responsiveness and site speed optimization

5. Performance Tracking & Reporting

• Monitor website traffic and engagement using Google Analytics
• Track keyword rankings and visibility
• Analyze performance using Google Search Console
• Prepare weekly/monthly SEO reports with insights and recommendations
• Track KPIs such as organic growth, bounce rate, CTR, and conversion rate
• Work closely with content writers, developers, and designers
• Stay updated with algorithm changes and industry trends
• Recommend SEO improvements based on data analysis
• Support A/B testing initiatives for SEO performance

Required Qualifications

• Bachelor’s degree in Marketing, Business, IT, Communications, or related field
• 0–2 years of experience in SEO or digital marketing
• Basic understanding of search engine algorithms and ranking factors
• Familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.)
• Strong analytical and problem‑solving skills
• Proficiency in MS Excel / Google Sheets
• Excellent written and verbal communication skills

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