Digital Media Strategist & Performance Analyst

Maverick; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Maverick in Gurugram is seeking a Digital Media Strategist & Performance Analyst to drive data-driven marketing across Social, Search, and Programmatic channels. You will build end-to-end digital roadmaps, set up analytics tracking, and deliver in-depth performance reports to stakeholders.

The role requires translating complex campaign data into actionable insights to maximize ROI and optimize budgets, with strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager.

Qualifications

• Experience in digital marketing strategy and campaign management.
• Understanding of data-driven marketing and performance optimization.
• Managing campaigns across Social Media, Search, and Programmatic advertising channels.
• Excellent communication and presentation skills to explain performance insights to stakeholders.

Responsibilities

• Build end-to-end digital roadmaps across Social, Search and Programmatic channels.
• Set up analytics tracking and deliver detailed performance reports.
• Translate campaign data into actionable insights to maximize ROI.

Skills

Digital marketing strategy

Campaign management

Data-driven marketing

Performance optimization

Social media advertising

Search advertising

Programmatic advertising

Analytics reporting

Communication skills

Presentation skills

Tools

GA4

Meta Business Suite

Google Ads

Google Tag Manager

LinkedIn Campaign Manager

Job description

Digital Media Strategist & Performance Analyst

Google Analytics 4 | Meta Business Suite | Google Ads | Google Tag Manager

About The Role:

This role focuses on data-driven digital marketing strategy and campaign performance optimization . The selected candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels , setting up analytics tracking, and delivering detailed performance reports. The role requires someone who can translate complex campaign data into actionable insights and continuously optimiz[e] campaigns to ensure maximum ROI and efficient budget utilization. Strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager is required.

Location:

On-site (Sector 49, Gurugram)

Job Posted Date:

03 Apr, 2026

Expiry Date:

Open

Job Requirements:

• Experience in digital marketing strategy and campaign management
• Understanding of data-driven marketing and performance optimization
• Managing campaigns across Social Media, Search, and Programmatic advertising channels
• Excellent communication and presentation skills to explain performance insights to stakeholders

Tool Set:

• Meta Business Suite