Executive- Digital Planning

Publicis Groupe India; Haryana; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Publicis Groupe India is looking for a media planner to own planning and delivery for key accounts, manage day-to-day client servicing, and coordinate between clients and internal teams to optimize campaigns.

You will oversee campaign implementation, contribute to strategic analysis, present plans, drive brand KPIs, supervise media plans with tools, foster innovation, and mentor team members.

Qualifications

• 1-4 years of relevant digital media planning experience.
• Experience with digital media agencies and end-to-end campaigns.
• Platform knowledge: Facebook, Google, Programmatic, Publishers.
• Strong vendor relations.
• Team leadership experience preferred.

Responsibilities

• Own media planning and delivery for key accounts.
• Coordinate between client and internal teams for day-to-day servicing.
• Implement, optimize, and analyze ongoing campaigns.
• Present final plans to clients.
• Drive KPIs and brand objectives through media plans.
• Supervise and design media plans using media tools.
• Foster innovation and contribute to creative media solutions.
• Provide inputs to clients and respond to needs.
• Develop team members via coaching and training.
• Ensure smooth team functioning and resolve conflicts.

Skills

Verbal reasoning

Numerical reasoning

Strategic thinking

Presentation skills

Stakeholder management

Media tools knowledge

Tools

Adwords

DV360

Facebook

GWI

Comscore

Similarweb

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships

Most Important Skills

• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools – Comscore, GWI, Similarweb etc.