Executive- Digital Planning

Publicis Groupe India; Gurugram District; On-site; INR 500,000 - 900,000; Full time

Job summary

Publicis Groupe India is seeking a proactive Media Planner to own planning and delivery for key accounts in a fast-paced digital environment. You will manage day-to-day client interaction, optimize ongoing campaigns, and coordinate with internal teams to ensure targets are met.

The role requires strong verbal and numerical skills, stakeholder management, and familiarity with media dashboards (Adwords, DV360, Facebook).

Qualifications

• Strong verbal, numerical and strategic reasoning is expected.
• Ability to present ideas clearly and persuasively to stakeholders.
• Experience with media governance processes and cross‑department coordination.

Responsibilities

• Own the media planning and delivery for key accounts.
• Service clients daily, optimize campaigns, and coordinate with internal teams.
• Implement and optimize campaigns, plus perform strategic analysis of performance.

Skills

Verbal skills

Numerical skills

Strategic thinking

Presentation skills

Stakeholder management

Media governance

Tools

Adwords

DV360

Facebook Ads

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships

Most Important Skills

• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools – Comscore, GWI, Similarweb etc.