Digital Media Growth Specialist – Consumer AI Startup

Airawath; Hyderabad; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Freedom to experiment with AI tools

High ownership and impact on brand growth

Opportunities for rapid growth with the company

Job summary

A consumer AI startup is seeking a Digital Media Growth Specialist in Hyderabad to enhance its brand presence across major social platforms. The ideal candidate will possess 1–3 years of experience in digital marketing, with a focus on social media growth. Responsibilities include optimizing platform strategies, using AI tools for content performance, and analyzing metrics. A strong portfolio is essential. This role offers high ownership and the opportunity to make a significant impact on brand growth.

Qualifications

• 1–3 years of experience in digital marketing, social media growth, or content distribution roles.
• Strong portfolio is mandatory (social pages, growth metrics, campaigns, or content samples).
• Hands-on experience using AI tools for caption and hook generation, scheduling, analytics and trend forecasting.

Responsibilities

• Own and optimize Airawath’s presence across all major social platforms.
• Design and execute platform-specific growth strategies.
• Analyze platform metrics and algorithms to refine content strategy.

Skills

Creative thinking

Analytical skills

Trend awareness

AI-savvy

Social media management

Communication skills

Tools

AI tools for content optimization

Analytics dashboards

Job description

Digital Media Growth Specialist – Consumer AI Startup

Experience: 1–3 Years
Employment Type: Full-time

Airawath is an AI-powered consumer platform focused on gifting, celebrations, e‑invitations, and social connection. We are building a brand that blends emotion, technology, and great design—and digital media is central to our growth strategy.

We are looking for a Digital Media Growth Specialist who is creative, analytical, trend‑aware, AI‑savvy, and deeply familiar with how US audiences consume content across platforms.

This is a high‑ownership role in a fast‑growing startup, ideal for someone who wants to grow brands, not just manage posts.

Key Responsibilities

• Own and optimize Airawath’s presence across all major social platforms: Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest.
• Design and execute platform‑specific growth strategies to maximize reach, engagement, and follower growth.
• Use AI‑powered tools for content optimization, scheduling, analytics, trend detection, and performance improvement.
• Analyze platform metrics and algorithms to continuously refine content strategy.
• Identify and apply US‑based digital trends, cultural shifts, seasonal patterns, and audience behaviors.
• Collaborate closely with the content writer, UI/UX designer, and video editors to execute cohesive digital campaigns.
• Ensure every piece of content is platform‑ready: correct format and dimensions, hooks, captions, hashtags, thumbnails, optimal posting times.
• Monitor competitors, creators, and emerging formats to stay ahead of the market.
• Deliver weekly performance reports with insights, learnings, and clear action items.
• Experiment with new content formats, AI workflows, and growth tactics to scale faster.

Required Qualifications

• Strong portfolio is mandatory (social pages, growth metrics, campaigns, or content samples).
• Applications without a portfolio will not be considered.
• 1–3 years of experience in digital marketing, social media growth, or content distribution roles.
• Hands‑on experience using AI tools for caption and hook generation, scheduling, analytics and trend forecasting.
• Deep understanding of US audience behavior and platform algorithms.
• Strong working knowledge of Instagram, TikTok, YouTube, and analytics dashboards.
• Ability to think both creatively and analytically.
• Fast executor with a startup mindset—comfortable with experimentation and iteration.
• Ability to work under tight deadlines and manage multiple initiatives.
• Strong communication skills and proactive attitude.

Nice‑to‑Have

• Experience working with influencers or building online communities.
• Basic understanding of SEO or paid ads.
• Experience experimenting with AI‑driven marketing workflows.
• Exposure to consumer apps, e‑commerce, or social platforms.

Why Join Airawath

• Work on a consumer AI product with strong emotional and social relevance.
• High ownership and real impact on brand growth.
• Freedom to experiment with the latest AI and digital marketing tools.
• Opportunity to grow quickly with the company.

How to Apply

Apply via LinkedIn or send your resume and portfolio to:

Location: Hyderabad, Telangana, India