Growth Manager

upliance.ai; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Upliance.ai, located in Mumbai, is seeking a Digital Marketing Specialist to shape our paid acquisition strategy on Google and Meta. The ideal candidate will have 4–7 years of experience in digital marketing, particularly in D2C or e-commerce with hands-on experience in Google Ads and Meta Ads.

This role offers a unique opportunity to influence creative and strategy decisions directly and manage ads for the entire brand across multiple channels. If you're passionate about AI and innovation, join us as we transform everyday cooking.

Qualifications

• 4–7 years in digital/performance marketing, ideally in D2C or e-commerce.
• Hands-on experience with Google Ads and Meta Ads.
• Comfortable with Google Tag Manager.
• Strong communicator who works well with creative and product teams.

Responsibilities

• Define and execute paid acquisition strategy on Google and Meta.
• Collaborate on creative direction — ad angles, messaging, landing pages.
• Launch and manage campaigns for customer acquisition, remarketing, and app installs.
• Run A/B tests on creatives, targeting, and bidding.

Job description

At upliance.ai, we believe in Real Food. Zero Fuss. We’re building India’s first Smart Cooking Companions - that make everyday cooking simpler, faster, and healthier with the power of hardware and software combined.

Powered by our patented upAI technology, Upliance.ai products don’t just cook; they guide, learn, and evolve with you. And we’re only getting started. With new smart products in the pipeline, we’re pushing the boundaries of what home appliances can do for young India.

If you’re excited about creating technology that blends design, intelligence, and everyday impact you’ll feel right at home here.

What you’ll do:

• Define and execute paid acquisition strategy on Google and Meta
• Collaborate on creative direction — ad angles, messaging, landing pages
• Contribute to marketing strategy decisions, not just execution

Campaign Management

• Launch and manage campaigns for customer acquisition, remarketing, and app installs
• Cover the full Google stack: Search, Display, Demand Gen, YouTube, App Campaigns
• Cover Meta: Reach, Lead, Traffic, App campaigns
• Maintain a strong focus on CAC, ROAS, and ROI at all times
• Run A/B tests on creatives, targeting, and bidding
• Monitor campaign performance daily and act on findings
• Own the D2C website's day-to-day health and user experience

What we are looking for:

• 4–7 years in digital/performance marketing, ideally in D2C or e-commerce
• Hands‑on experience with Google Ads and Meta Ads (not just familiarity — you've run these yourself)
• Comfortable with Google Tag Manager and translating data into decisions
• Strong communicator who works well with creative and product teams
• Bonus: you use AI tools to sharpen ad strategy — creative testing, audience analysis, copy generation, whatever gives you an edge

What's in it for You:

• You manage ads for the whole brand, not just one channel or one product
• You're in the room for creative and strategy decisions — not just handed briefs
• Direct line to the Head of Growth — your work is visible and matters
• Work at the frontier: AI-native products, OpenAI partnership, fast‑moving team

If you're passionate about AI, innovation, and the startup culture, we want to hear from you. Join us on this thrilling journey as we transform homes through the power of technology.