Growth Marketing Lead

Wati

Bengaluru

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Benefits offered by this job

High-ownership, high-trust culture

Collaborate with a global team

Direct impact on business growth

Job summary

A leading SaaS company is seeking a Growth Marketing Lead in Bengaluru. The role involves leading SEO, content strategies, and website performance to drive growth. Ideal candidates have 6-8 years of B2B SaaS marketing experience and a strong grasp of analytics and optimization strategies. Join a high-trust culture where you will have a direct impact on business growth.

Qualifications

6-8 years of B2B SaaS marketing experience.
Strong grasp of SEO, content, and website management.
Proven ability to execute full-funnel content strategies.

Responsibilities

Lead SEO, content, affiliates, and website performance.
Publish strategic content to shorten the buyer journey.
Maintain global page-load times under one second.

Skills

B2B SaaS marketing experience

SEO expertise

Content management

Conversion rate optimization

Data-driven mindset

Excellent written communication

Cross-functional collaboration

Tools

GA4

HubSpot

Ahrefs

SEMrush

Webflow

Job description

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Ready to wear multiple hats and drive growth at one of Asia's fastest-growing SaaS companies?

Wati is hiring a Growth Marketing Lead to lead SEO, content, affiliates, and website performance — a high-impact role for someone who can execute independently and collaborate across teams.

About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.WhatsApp.

️ What You'll Own

AI-Enhanced & Classic SEO

Rank in the top search results for high-intent ICP keywords
Secure brand citations inside leading answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.)
Build a repeatable content-and-schema system that keeps us visible and authoritative.

Full-Funnel Content

Publish strategic assets that shorten the buyer journey from discovery to demo
Equip Sales with conversion-ready case studies and one-pagers
Run a content operating rhythm that moves ideas from brief to publish in under two weeks.

Conversion-First Website

Maintain sub-one-second global page-load times
Continuously test and refine copy, design, and UX to double visitor-to-demo conversions
Launch messaging experiments quickly via Webflow/WordPress—no dev bottlenecks.

Affiliate & Partner Growth

Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat
Launch co-marketing plays that place Wati on every "best WhatsApp API" list.

Cross-Functional Orchestration

Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence
Surface real-time content gaps from Sales and Success—and close them fast

Requirements

You'll Thrive If You Have

6-8 years of B2B SaaS marketing experience
Strong grasp of SEO, content, and website management (WordPress/Webflow a plus)
Experience with affiliate/partner marketing
Proven ability to execute full-funnel content strategies
Hands-on experience with conversion rate optimization (CRO)
Data fluency and performance-driven mindset
Excellent written communication and project ownership
Ability to lead cross-functional sprints and collaborate across Product, Sales, and Design

Nice to Have