Growth Marketing Specialist

Twirll; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Twirll, an AI-powered business cloud platform, seeks a Growth Marketing Specialist to drive data-driven growth from Noida. You will plan and execute multi-channel campaigns, optimize funnels, and collaborate with Sales and Product to accelerate brand awareness, lead generation, and user adoption. 1–3 years in digital growth is ideal.

Join a fast-growing startup culture and help shape Twirll's growth with cutting-edge tools and a global customer base.

Qualifications

• 1–3 years of digital marketing or growth marketing experience.
• Experience with SaaS, cloud software or tech startups.
• Strong SEO/SEM, social media, paid advertising, and email marketing skills.
• Proven portfolio of campaigns with measurable results.
• Excellent written and verbal communication; strong PM skills.

Responsibilities

• Plan, execute, and optimize growth campaigns across multiple channels to drive platform adoption and revenue.
• Drive lead generation, brand awareness, and customer acquisition through SEO, SEM, social, email, and content marketing.
• Optimize funnels and user journeys across digital touchpoints; identify scalable growth opportunities.
• Collaborate with Sales, Product, and Customer Success to align marketing with business goals.
• Analyze performance, report insights, and improve ROI and engagement.

Skills

Digital marketing

Growth marketing

Lead generation

SEO/SEM

Analytics & reporting

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Analytics

Google Ads

CRM platforms

SEO tools

Job description

Twirll is looking for a highly driven Growth Marketing Specialist

About Twirll

Twirll is building an AI-powered business cloud platform designed to help businesses automate operations, accelerate growth, and simplify digital transformation.

We provide end-to-end solutions for Retail, Hospitality, Manufacturing, Wholesale, and Service businesses including POS, eCommerce, CRM, Marketing Automation, Loyalty, Inventory, AI tools, marketplace integrations, and business automation solutions.

Our mission is to democratise technology for businesses globally by creating a connected ecosystem where businesses can focus on their core operations while Twirll powers the rest.

Role Overview

This role is ideal for someone passionate about SaaS, AI, startups, digital growth, and building global brand presence through data-driven marketing strategies.

You will be responsible for planning and executing growth campaigns across multiple digital channels to drive:

• Brand awareness
• Lead generation
• Customer acquisition
• Community engagement
• Product adoption
• Revenue growth

In addition to managing Twirll's own digital growth initiatives, this role will also support the digital marketing and growth requirements of Twirll customers. The candidate will work closely with businesses using the Twirll ecosystem to help improve their digital presence, customer acquisition, online engagement, and overall business growth.

This role requires a combination of strategic thinking, execution capability, creativity, analytical thinking, and customer‑centric problem solving.

This is a unique opportunity to work with progressive technologists and businesses while helping shape the future of AI‑driven business automation.

Work Model

• Primary Location: Noida.
• Work Mode: Primarily Work From Office (WFO).
• Work From Home (WFH): Allowed only under exceptional circumstances with prior approval.

Key Responsibilities

Growth & Demand Generation

• Execute short‑term and long‑term digital growth strategies for Twirll platform adoption.
• Drive customer acquisition through SEO, SEM, social media, email marketing, content marketing, and paid campaigns.
• Optimise conversion funnels and user journeys across digital touchpoints.
• Identify scalable growth opportunities and experiment with new acquisition channels.
• Generate qualified inbound and outbound leads through digital marketing initiatives.
• Drive measurable business growth and revenue through data‑driven marketing execution.

Brand & Community Building

• Build and grow Twirll's digital communities across platforms including LinkedIn, Instagram, YouTube, X, and emerging channels.
• Regularly create engaging content to educate businesses about Twirll products and solutions.
• Strengthen Twirll's online presence through PR, thought leadership, and community engagement initiatives.
• Manage and enhance Twirll's digital brand positioning globally.
• Increase engagement, reach, and awareness across digital channels.

Campaign Management & Execution

• Plan, execute, monitor, and optimise marketing campaigns within defined timelines and budgets.
• Track campaign performance metrics and generate actionable insights.
• Improve marketing ROI, engagement rates, lead quality, and conversion metrics.
• Work closely with Sales, Product, and Customer Success teams to align marketing strategies with business goals.
• Clearly communicate marketing strategies and execution plans to downstream teams.
• Ensure marketing and sales initiatives work cohesively to maximise business outcomes.

Customer Growth & Success Marketing

• Support digital marketing and growth initiatives for Twirll customers across industries including Retail, Hospitality, Manufacturing, Wholesale, and Services.
• Help customers improve their digital presence, customer acquisition, retention, and revenue growth using Twirll ecosystem solutions.
• Develop and execute marketing strategies tailored to customer business goals.
• Collaborate with customers to identify growth opportunities and marketing improvements.
• Assist customers with social media strategy, lead generation campaigns, branding, digital engagement, and growth execution.
• Work closely with internal teams to ensure Twirll customers achieve measurable business outcomes through the platform.
• Act as a strategic growth partner to customers and contribute towards long‑term customer success and retention.

Research & Innovation

• Conduct market research, competitor analysis, and customer behaviour analysis.
• Identify new digital trends, marketing opportunities, and emerging technologies.
• Propose innovative ideas to improve product positioning, customer engagement, and business growth.
• Stay updated with the latest AI, SaaS, automation, and digital marketing trends.

Performance Expectations (KPIs)

The success of this role will be measured through clearly defined growth and marketing KPIs, including:

• Generating qualified inbound and outbound leads.
• Increasing platform adoption and customer acquisition.
• Driving measurable revenue growth through marketing initiatives.
• Improving campaign conversion rates and ROI.
• Growth in website traffic, engagement, and brand visibility.
• Expansion of Twirll's digital community and audience reach.
• Successful execution of campaigns within defined timelines and budgets.
• Contribution towards sales pipeline growth and customer retention.
• Supporting customer business growth and marketing success through Twirll ecosystem services.

The ideal candidate should be highly execution‑focused and capable of delivering measurable business outcomes through data‑driven marketing strategies.

Marketing Tools & Platforms

The ideal candidate should have hands‑on experience with modern digital marketing and growth tools, including:

• Meta Ads Manager.
• Google Ads.
• Google Analytics.
• Canva.
• Adobe Photoshop.
• CRM and Marketing Automation platforms such as HubSpot.
• CMS platforms and website management tools.
• SEO and keyword research tools.
• Social media scheduling and campaign management tools.
• Email marketing and lead nurturing platforms.

Experience with AI‑powered marketing tools, automation platforms, analytics dashboards, and growth marketing tools will be an added advantage.

Required Qualifications

• 1 to 3 years of experience in digital marketing, growth marketing, or demand generation.
• Experience working with SaaS, cloud software, AI platforms, or technology startups.
• Strong understanding of:
  • SEO & SEM
  • Social Media Marketing
  • Paid Advertising
  • Email Marketing
  • Lead Generation
  • Growth Funnels
  • Analytics & Reporting
  • Conversion Optimisation
• Proven portfolio of successfully executed digital marketing campaigns.
• Excellent written and verbal communication skills.
• Strong time management and project management abilities.
• Ability to manage multiple projects independently in a fast‑paced startup environment.
• Strong customer communication and relationship management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Desired Qualifications

• Understanding of business software and operational workflows.
• Experience with CRM and marketing automation platforms.
• Familiarity with B2B SaaS sales cycles.
• Basic understanding of UI/UX and conversion optimisation.
• Experience with AI tools and automation platforms.
• Understanding of sales processes and business consulting.
• Ability to understand customer business challenges and propose growth solutions.

Reporting Structure

This role will report directly to the Head of Marketing and Sales and work closely with the Product, Customer Success, and Leadership teams to align growth strategies with business objectives.

Why Work @ Twirll?

• Work on cutting‑edge AI business cloud technologies.
• Be part of a fast‑growing global startup.
• Opportunity to shape the future of business automation.
• Employee stock/share opportunities.
• Open, approachable, and innovation‑driven culture.
• Large and growing customer base across multiple industries.
• Exposure to thousands of APIs and ecosystem integrations.
• Opportunity to work on both platform growth and customer business growth.
• Collaborative and energetic team environment.
• Strong learning and career growth opportunities.