Digital Marketing Specialist

upliance.ai; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Innovation playground

Startup culture

Collaboration with leading AI companies

Job summary

An innovative tech startup in Bengaluru is seeking a Digital Marketing Specialist to create and manage impactful advertising campaigns across Google and Meta. The ideal candidate will have 2-3 years of experience in digital marketing and strong analytical skills to drive customer acquisition and ROI. You will be part of an agile team dedicated to transforming home cooking through technology.

Qualifications

• 2-3 years of experience in digital marketing, preferably in e-commerce.
• Ability to manage various ad types across Google and Meta platforms.
• Experience with D2C e-commerce websites is crucial.

Responsibilities

• Develop and implement a clear strategy for Paid Acquisition.
• Design effective content and creatives for ad campaigns.
• Monitor daily campaign performance and optimize based on insights.

Skills

Digital marketing

Google Ads management

Meta Ads management

Data analysis

A/B testing

Cross-functional collaboration

Tools

Google Tag Manager

Job description

At upliance.ai, we believe in Real Food. Zero Fuss. We’re building India’s first Smart Cooking Companions – Upliance 1.0 and 2.0 that make everyday cooking simpler, faster, and healthier with the power of hardware and software combined.

Powered by our patented upAI technology, Upliance.ai products don’t just cook; they guide, learn, and evolve with you. With new smart products in the pipeline, we’re pushing the boundaries of what home appliances can do for young India.

If you’re excited about creating technology that blends design, intelligence, and everyday impact, you’ll feel right at home here.

Responsibilities

• Strategy: Work with the team to determine a clear strategy for Paid Acquisition on Google and Meta.
• Creatives and Ad copies: Design content, messaging, landing pages, and creative angles for the ads.
• Customer Acquisition: Manage existing and launch new campaigns to acquire new users while focusing on ROI.
• Remarketing: Own remarketing strategy and campaigns via Google + Meta.
• Execution of Campaigns: Set up new ad campaigns.
• Daily Monitoring: Monitor daily performance and report insights and recommendations for improvement.
• Website Management: Oversee day‑to‑day operations of the D2C website, ensuring smooth functionality and excellent user experience.
• Optimization: Optimize campaigns to achieve KPI targets such as CAC, ROAS, and overall ROI.
• A/B testing: Conduct A/B tests to refine ad creatives, targeting, and bidding strategies.
• Data Analysis: Review data daily to ensure campaigns meet goals and take appropriate actions.

Qualifications

• Experience: 2‑3 years in digital marketing, preferably in a digital or e‑commerce environment.
• Google Ads: Manage search, display, demand gen, YouTube, app campaigns, etc.
• Meta Ads: Run reach, lead, traffic, and app campaigns.
• GTM: Use Google Tag Manager to implement and manage tracking tags.
• Data Analytics: Translate data into actionable insights.
• Cross‑functional Collaboration: Work with creative, analytics, and product teams to align marketing strategies with business objectives.
• E‑commerce Website Experience: Manage D2C e‑commerce sites for consumer goods, apparel, or food brands.
• Communication: Strong written and verbal skills.

What's in it for You

• Innovation Playground: Be at the forefront of AI integration into consumer products.
• Startup Culture: Experience agility and impact in a fast‑moving environment.
• Collaboration with Leading AI Companies: Work hand‑in‑hand with top AI research organizations.

If you’re passionate AI, innovation, and the startup culture, we want to hear from you. Join us on this thrilling journey as we transform homes through the power of technology.