Digital Marketing Specialist (Senior)

MindLabs Systems; Ernakulam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

MindLabs Systems is seeking an experienced Digital Marketing Specialist (Senior) to lead our online presence, manage campaigns, and grow the brand across digital platforms.

You will lead a team of digital marketers, oversee budgets, analyze KPIs and ROI, and drive SEO, SEM, email marketing, and paid ads, while coordinating with internal teams and external vendors to boost lead generation and customer engagement.

Qualifications

• 4+ years of experience in digital marketing.
• Strong leadership and project management skills.
• Deep understanding of analytics, SEO, PPC, and marketing automation.
• Proven track record of successful digital campaigns.
• Bachelor’s or Master’s in Marketing, Digital Media, or related field.

Responsibilities

• Develop and oversee comprehensive digital marketing strategies.
• Manage a team of digital marketers and content creators.
• Allocate and manage budgets across platforms.
• Analyze KPIs, campaign ROI, and suggest optimization strategies.
• Coordinate with internal teams and external vendors.
• Lead SEO, SEM, email marketing, and paid advertising efforts.
• Drive lead generation and customer engagement.
• Manage brand presence across digital channels.

Skills

Digital marketing

Leadership

Analytics

Campaign management

SEO/SEM

Budget management

Education

Bachelor’s or Master’s in Marketing/Digital Media

Tools

Google Analytics

Google Ads

SEO tools

Job description

We’re looking for an experienced Digital Marketing Specialist (Senior) to lead our online presence, manage digital campaigns, and grow our brand across digital platforms.

Tasks

• Develop and oversee comprehensive digital marketing strategies
• Manage a team of digital marketers and content creators
• Allocate and manage budgets across platforms
• Analyze KPIs, campaign ROI, and suggest optimization strategies
• Coordinate with internal teams and external vendors
• Lead SEO, SEM, email marketing, and paid advertising efforts
• Drive lead generation and customer engagement
• Manage brand presence across digital channels

Requirements

• 4+ years of experience in digital marketing
• Strong leadership and project management skills
• Deep understanding of analytics, SEO, PPC, and marketing automation
• Proven track record of successful digital campaigns
• Bachelor’s or Master’s in Marketing, Digital Media, or related field

Immediate joiners preferred. The application deadline is 30th September 2025.