Digital Marketing Specialist - SaaS

iBoson Innovations; Thiruvananthapuram; On-site; INR 600,000 - 900,000; Full time

Job summary

iBoson Innovations is seeking a Digital Marketing Specialist to plan, execute, and optimize organic and paid marketing across multiple channels. You will focus on measurable business results with hands-on SEO, social media, content marketing, and analytics experience.

The role involves managing Google/Meta/LinkedIn Ads, developing SEO strategies, conducting market research, and coordinating with Sales and Content teams to improve lead quality and conversions.

Qualifications

• 2+ years of experience in Digital Marketing or a related role.
• Strong hands-on knowledge of Organic Marketing, SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Knowledge of social media growth, content strategy, keyword research, and website optimization.
• Understanding of conversion tracking, attribution, and marketing analytics.
• Knowledge of email marketing and marketing automation tools.
• Understanding of CRO, landing-page optimization, A/B testing, and lead-generation funnels.
• Strong analytical and reporting skills with data-driven decision making.
• Good communication and stakeholder-management skills.
• Ability to independently manage multiple digital marketing activities.
• B2B /SaaS /B2C marketing experience is an added advantage.

Responsibilities

• Plan, execute, and manage organic and paid digital marketing campaigns across multiple channels.
• Develop and implement marketing strategies to increase traffic, brand visibility, and leads.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid platforms.
• Develop and execute SEO strategies to improve rankings and traffic.
• Conduct keyword, competitor, audience, and market research to identify growth opportunities.
• Create and manage social media strategies, content calendars, posts, and campaigns.
• Develop and oversee content marketing initiatives including blogs and emails.
• Optimize website content and conversion funnels for SEO and lead generation.
• Set up and monitor GA4, Tag Manager, Meta Pixel, and conversion tracking.
• Monitor CPC, CTR, CPL, ROAS, and ROI for paid campaigns.
• Track performance on search rankings, traffic, engagement, conversions, and leads.
• Conduct A/B testing on ads, landing pages, content, and campaigns.
• Collaborate with Sales and Content teams to improve lead quality.
• Coordinate with designers, developers, and writers to execute initiatives.
• Track and report organic and paid performance with data-driven insights.

Skills

Organic Marketing

SEO

SEM

PPC

Social Media Marketing

Content Marketing

Lead Generation

Analytics

Email Marketing

Marketing Automation

A/B Testing

B2B/SaaS Marketing

Tools

GA4

Google Tag Manager

Google Search Console

Meta Ads

LinkedIn Ads

Job description

We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands-on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.

Key Responsibilities

• Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
• Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
• Develop and execute SEO strategies to improve search rankings, website traffic, and search visibility.
• Conduct keyword research, competitor analysis, audience research, and market research to identify growth opportunities.
• Create and manage social media strategies, including content calendars, posts, campaigns, community engagement, and audience growth.
• Develop and oversee content marketing initiatives, including blogs, landing pages, email campaigns, social media content, and other marketing assets.
• Optimize website content, landing pages, and conversion funnels for SEO, user experience, and lead generation.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
• Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI.
• Track performance through search rankings, organic traffic, engagement, conversions, and lead generation.
• Conduct A/B testing on ads, creatives, landing pages, content, and campaigns.
• Collaborate with Sales and Content teams to improve lead generation and lead quality.
• Coordinate with designers, developers, content writers, and other stakeholders to execute marketing initiatives.
• Track and report organic and paid marketing performance, providing data-driven insights and recommendations.
• Explore and test new organic channels, paid platforms, digital marketing tools, and growth strategies.
• Stay updated with the latest SEO, social media, paid advertising, content marketing, and digital marketing trends.

Requirements

• 2+ years of experience in Digital Marketing or a related role.
• Strong hands-on knowledge of Organic Marketing, SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Knowledge of social media growth, content strategy, keyword research, and website optimization.
• Understanding of conversion tracking, Meta Pixel, attribution, and marketing analytics.
• Knowledge of email marketing and marketing automation tools.
• Understanding of CRO, landing-page optimization, A/B testing, and lead-generation funnels.
• Strong analytical and reporting skills with the ability to make data-driven decisions.
• Good communication and stakeholder-management skills.
• Ability to independently manage multiple digital marketing activities.
• B2B /SaaS /B2C marketing experience is an added advantage.

Key Skills

Organic Marketing | SEO | SEM | PPC | Google Ads | Meta Ads | LinkedIn Ads | Social Media Marketing | Content Marketing | Lead Generation | GA4 | Google Tag Manager | Google Search Console | CRO | Conversion Tracking | A/B Testing | Analytics | Performance Marketing | Email Marketing | Competitor Analysis