Digital Marketing Specialist

FIFO International; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

FIFO International in India is seeking a Digital Marketing Specialist with 3–5 years of experience to drive multi-channel campaigns, content marketing, SEO/SEM, and automation initiatives across global and regional markets.

The role focuses on campaign execution, SEO, content creation, marketing automation, and analytics to optimize demand generation and online engagement for a B2B environment.

Qualifications

• 3–5 years of digital marketing or B2B marketing experience.
• Experience with multi-channel campaigns in tech industries.
• Proficiency with analytics and marketing automation tools.

Responsibilities

• Plan, execute, and optimize multi-channel digital campaigns across channels.
• Lead generation and demand creation initiatives to drive pipeline.
• Manage SEO/website updates and content optimization for conversions.
• Execute email campaigns and nurture workflows with marketing automation platforms.
• Maintain campaign dashboards and provide performance insights and recommendations.
• Support social media planning and online engagement efforts.
• Collaborate with product, sales, and content teams to align campaigns.

Skills

Campaign management

Content marketing

Lead generation

Analytics interpretation

Cross-functional collaboration

Tools

Google Analytics GA4

Google Ads

LinkedIn Campaign Manager

SEMrush

Ahrefs

HubSpot

Marketo

Pardot

Job description

Digital Marketing Specialist (3–5 Years Experience)

We are looking for a results-driven Digital Marketing Specialist to support digital demand generation, campaign execution, and online customer engagement initiatives across global and regional markets.

This role is ideal for a marketing professional with experience managing multi-channel digital campaigns, content marketing, SEO/SEM, and marketing automation within a B2B environment.

Key Responsibilities

Digital Campaign Execution

• Plan, execute, and optimize digital marketing campaigns across:


• Google Ads


• LinkedIn


• display advertising


• retargeting platforms


• Manage campaign budgets, schedules, and performance tracking


• Support lead generation and demand creation initiatives

SEO & Website Management

• Conduct keyword research and implement SEO best practices


• Optimize website and landing page content for search visibility and conversions


• Monitor website performance using analytics tools


• Coordinate with web developers and content teams on website updates

Content Marketing

• Develop and distribute digital marketing content including:


• blogs


• newsletters


• landing pages


• videos


• social media posts


• Support technical and product marketing teams with content promotion strategies

Marketing Automation & CRM

• Execute email campaigns and lead nurturing workflows


• Manage audience segmentation and marketing databases


• Support CRM integration and lead tracking processes


• Maintain campaign reporting dashboards and analytics

Analytics & Reporting

• Analyze campaign performance metrics including:


• CTR


• conversion rates


• traffic sources


• ROI


• Prepare regular performance reports and optimization recommendations


• Identify opportunities to improve digital marketing effectiveness

Social Media & Online Engagement

• Support social media campaign planning and execution


• Monitor audience engagement and digital trends


• Assist with webinar, virtual event, and online campaign promotions

Experience

• 3–5 years of experience in digital marketing or B2B marketing


• Experience in technology, electronics, industrial, or engineering-related industries preferred


• Experience with:


• Google Analytics / GA4


• Google Ads


• LinkedIn Campaign Manager


• SEO tools such as SEMrush or Ahrefs


• Marketing automation platforms such as HubSpot, Marketo, or Pardot