SaaS - Digital Marketing Specialist

iBoson Innovations; Thiruvananthapuram; On-site; INR 600,000 - 1,000,000; Full time

Job summary

iBoson Innovations is seeking a Digital Marketing Specialist to plan, execute, and optimize organic and paid campaigns across multiple channels. You will handle SEO, social media, content marketing, and analytics to drive measurable business results.

The role requires hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, and conversion tracking, with a focus on lead generation and growth. Join a results-driven team and impact performance across channels.

Qualifications

• 2+ years of experience in Digital Marketing or a related role.
• Hands-on knowledge of Organic Marketing, SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Knowledge of social media growth, content strategy, keyword research, and website optimization.
• Understanding of conversion tracking, attribution, and marketing analytics.
• Knowledge of email marketing and marketing automation tools.
• Understanding of CRO, landing-page optimization, A/B testing, and lead-generation funnels.

Responsibilities

• Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
• Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Develop and execute SEO strategies to improve search rankings, traffic, and visibility.
• Conduct keyword research, competitor analysis, audience research, and market research.
• Create and manage social media strategies, including calendars, posts, campaigns, and engagement.
• Develop and oversee content marketing initiatives, including blogs, landing pages, emails, and social content.
• Optimize website content, landing pages, and conversion funnels for SEO, UX, and lead generation.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
• Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI.
• Track performance through rankings, organic traffic, engagement, conversions, and lead generation.
• Conduct A/B testing on ads, creatives, landing pages, content, and campaigns.
• Collaborate with Sales and Content teams to improve lead generation and quality.
• Coordinate with designers, developers, content writers, and stakeholders to execute initiatives.
• Track and report organic and paid marketing performance with data-driven insights.
• Explore and test new organic channels, paid platforms, tools, and growth strategies.
• Stay updated with latest SEO, social media, paid advertising, content marketing trends.

Skills

Organic Marketing

SEO

SEM

PPC

Social Media Marketing

Content Marketing

Lead Generation

Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Google Search Console

Conversion Tracking

A/B Testing

Job description

We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands‑on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.

We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands‑on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.

Key Responsibilities

• Plan, execute, and manage organic and paid digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
• Develop and implement marketing strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
• Develop and execute SEO strategies to improve search rankings, website traffic, and search visibility.
• Conduct keyword research, competitor analysis, audience research, and market research to identify growth opportunities.
• Create and manage social media strategies, including content calendars, posts, campaigns, community engagement, and audience growth.
• Develop and oversee content marketing initiatives, including blogs, landing pages, email campaigns, social media content, and other marketing assets.
• Optimize website content, landing pages, and conversion funnels for SEO, user experience, and lead generation.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
• Monitor and optimize paid campaigns based on CPC, CTR, CPL, conversion rate, ROAS, and ROI.
• Track performance through search rankings, organic traffic, engagement, conversions, and lead generation.
• Conduct A/B testing on ads, creatives, landing pages, content, and campaigns.
• Collaborate with Sales and Content teams to improve lead generation and lead quality.
• Coordinate with designers, developers, content writers, and other stakeholders to execute marketing initiatives.
• Track and report organic and paid marketing performance, providing data-driven insights and recommendations.
• Explore and test new organic channels, paid platforms, digital marketing tools, and growth strategies.
• Stay updated with the latest SEO, social media, paid advertising, content marketing, and digital marketing trends.

Requirements

• 2+ years of experience in Digital Marketing or a related role.
• Strong hands‑on knowledge of Organic Marketing, SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Knowledge of social media growth, content strategy, keyword research, and website optimization.
• Understanding of conversion tracking, Meta Pixel, attribution, and marketing analytics.
• Knowledge of email marketing and marketing automation tools.
• Understanding of CRO, landing-page optimization, A/B testing, and lead-generation funnels.
• Strong analytical and reporting skills with the ability to make data-driven decisions.
• Good communication and stakeholder-management skills.
• Ability to independently manage multiple digital marketing activities.
• B2B or SaaS marketing experience is an added advantage.

Key Skills

Organic Marketing | SEO | SEM | PPC | Google Ads | Meta Ads | LinkedIn Ads | Social Media Marketing | Content Marketing | Lead Generation | GA4 | Google Tag Manager | Google Search Console | CRO | Conversion Tracking | A/B Testing | Analytics | Performance Marketing | Email Marketing | Competitor Analysis