Digital Marketing Specialist Google Ads

Manning Consulting

Hyderabad

On-site

INR 650,000 - 800,000

Full time

6 days ago

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Job summary

Cognizant in India is hiring a Digital Marketing Specialist (Google Ads) to support global advertisers with hands-on Google Ads campaign management and optimization. The role requires graduates and at least one year of digital marketing experience, with strong analytical skills and clear English communication.

You will manage campaigns across search, display, shopping and video, monitor KPIs like CTR, CPC, CPA, ROAS, and collaborate with clients in a rotating shift environment in Gurgaon or

Qualifications

Graduates with at least 1 year of experience in Digital Marketing.
Hands-on experience with Google Ads Campaign Management.
Strong knowledge of Ads Optimization and PPC concepts (Search, Display, Shopping, Video).
Excellent verbal and written English communication.

Responsibilities

Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video.
Analyze campaign performance and recommend optimization strategies.
Monitor KPIs such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
Optimize keywords, bidding strategies, ad copies, and audience targeting.
Identify growth opportunities to improve campaign performance.
Work closely with advertisers to achieve campaign objectives.
Ensure high-quality customer experience while delivering business goals.

Skills

Google Ads Campaign Management

Ads Optimization

English Communication

Education

Graduates Only

Tools

Google Ads

Google Analytics

Job description

Urgent Hiring | Digital Marketing Specialist (Google Ads) | Cognizant | Virtual Interviews

Job Title

Digital Marketing Specialist Google Ads

Location: Gurgaon / Hyderabad (as per business requirement)

Qualification: Graduates Only

Experience: Minimum 1 Year

Salary: Up to 6.5-8LPA

Interview Mode: Virtual

Shifts: Rotational Shifts

About the Role

Kick-start your career with one of the world's leading IT services organizations! We are looking for passionate Digital Marketing Specialists with hands-on experience in Google Ads Campaign Management and Ads Optimization to support global advertisers in improving campaign performance and maximizing ROI.

Key Responsibilities

Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video.
Analyze campaign performance and recommend optimization strategies.
Monitor KPIs such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
Optimize keywords, bidding strategies, ad copies, and audience targeting.
Identify growth opportunities to improve campaign performance.
Work closely with advertisers to achieve campaign objectives.
Ensure high-quality customer experience while delivering business goals.

Eligibility Criteria

Graduates Only

Minimum 1 year of experience in Digital Marketing

Hands-on experience with Google Ads Campaign Management

Good understanding of Ads Optimization

Knowledge of PPC, Search Campaigns, Display Campaigns, and Keyword Optimization

Strong analytical and problem-solving skills

Excellent verbal and written English communication

Comfortable working in rotational shifts.

Preferred Skills