Ads Specialist

A2 Digital; Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A2 Digital is seeking a Digital Ad Specialist to lead end-to-end online campaigns across Google, Meta, and LinkedIn. You will research audiences, craft ad copy and landing pages, and collaborate with content and design teams to optimize performance.

Responsibilities include monitoring metrics (CTR, CPC, ROAS), budget planning, and staying ahead of latest digital advertising trends. Strong analytic and communication skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience as a Digital Ad Specialist or similar role.
• Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.
• Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.
• Experience with A/B testing and performance optimization techniques.
• Excellent communication and project management skills.

Responsibilities

• Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
• Conduct thorough audience research to target the right demographics and psychographics for each campaign.
• Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
• Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
• Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
• Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
• Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
• Stay updated on the latest digital advertising trends, tools, and platform updates.

Skills

Audience targeting

A/B testing

Campaign optimization

Communication

Project management

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or a related field (preferred)

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

• Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
• Conduct thorough audience research to target the right demographics and psychographics for each campaign.
• Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
• Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
• Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
• Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
• Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
• Stay updated on the latest digital advertising trends, tools, and platform updates.

Overview

Location:

Amanora Park Town, Pune.

Job Role & Responsibility

• Develop, implement, and manage advertising campaigns on platforms like Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, and other relevant channels.
• Conduct thorough audience research to target the right demographics and psychographics for each campaign.
• Create compelling ad copy, visuals, and landing pages in collaboration with the content and design teams.
• Track, analyze, and report on campaign performance metrics such as CTR, CPC, ROAS, and conversion rates.
• Continuously optimize campaigns by adjusting targeting, bidding strategies, and creative elements.
• Plan and manage advertising budgets, ensuring optimal allocation of funds across campaigns.
• Monitor spend and ROI to ensure campaigns stay within budget while achieving key objectives.
• Stay updated on the latest digital advertising trends, tools, and platform updates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• Proven experience as a Digital Ad Specialist or similar role.
• Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of SEO, PPC, programmatic advertising, and audience targeting.
• Excellent analytical skills and proficiency in tools like Google Analytics, Excel, and other reporting software.
• Experience with A/B testing and performance optimization techniques.
• Excellent communication and project management skills.