Digital Marketing Specialist

Cybrain Software Solutions Pvt.Ltd; Sahibzada Ajit Singh Nagar; On-site; INR 600,000 - 900,000; Full time

Job summary

Cybrain Software Solutions Pvt.Ltd is seeking a Digital Marketing Specialist to drive inbound sales and manage relationships with international clients. The role emphasizes experience with cross-border SaaS/ERP sales, digital marketing, and lead generation, with a focus on B2B software solutions.

You will handle lead qualification, product demonstrations, and proposals, coordinating with product, implementation, and support teams.

Qualifications

• 3–8 years of experience in Digital Marketing or related SaaS/Software sales.

Responsibilities

• Manage and convert inbound leads from international markets.
• Engage with prospects through email, phone and online meetings.
• Understand customer requirements and conduct product demonstrations.
• Prepare proposals, negotiate commercials and close sales.
• Manage and nurture long-term relationships with international clients.
• Identify renewal, upselling and cross-selling opportunities.
• Coordinate with Product, Implementation and Support teams to ensure customer satisfaction.
• Maintain sales pipeline and customer information in CRM.
• Monitor and improve lead conversion throughout the sales funnel.
• Work with internal teams/agencies on digital lead-generation activities.
• Have a practical understanding of Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4 and conversion tracking.
• Monitor lead quality and campaign performance and provide inputs for improvement.
• Track key metrics such as CPL, conversion rate, CAC and ROAS.

Skills

International Sales

B2B Sales

SaaS

Client Success

CRM

Lead Conversion

Digital Marketing

Lead Generation

Google Ads

Meta Ads

LinkedIn Ads

SEO

Customer Acquisition

Tools

CRM

Job description

Digital Marketing

Location: Mohali / Chandigarh
Experience: 1–5Years
Employment Type: Full-time
Industry: IT / Software / SaaS

Job Description

We are looking for a Digital Marketing Specialist to drive inbound sales and manage relationships with our international clients.The ideal candidate should have proven experience dealing with clients outside India, excellent communication skills, and a strong understanding of B2B software/SaaS sales. The candidate should also have working knowledge of digital marketing, online advertising and lead generation.

Key Responsibilities

• Manage and convert inbound leads from international markets.
• Engage with prospects through email, phone and online meetings.
• Understand customer requirements and conduct product demonstrations.
• Prepare proposals, negotiate commercials and close sales.
• Manage and nurture long-term relationships with existing international clients.
• Identify renewal, upselling and cross-selling opportunities.
• Coordinate with Product, Implementation and Support teams to ensure customer satisfaction.
• Maintain sales pipeline and customer information in CRM.
• Monitor and improve lead conversion throughout the sales funnel.
• Work with internal teams/agencies on digital lead-generation activities.
• Have a practical understanding of Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4 and conversion tracking.
• Monitor lead quality and campaign performance and provide inputs for improvement.
• Track key metrics such as CPL, conversion rate, CAC and ROAS.

Requirements

• 3–8 years of experience in Digital Marketing, International Sales, Inside Sales, SaaS/Software Sales, Business Development or Client Success.
• Proven experience handling international clients, preferably from the USA, Canada, UK, Australia or Middle East.
• Excellent spoken and written English.
• Strong presentation, negotiation and follow-up skills.
• Experience selling or managing B2B software/SaaS/ERP products will be preferred.
• Good working knowledge of CRM systems.
• Practical understanding of digital marketing and online advertising.
• Comfortable working with international time zones.
• Self-driven, customer-focused and target-oriented.

Key Skills

International Sales | B2B Sales | SaaS | Client Success | CRM | Lead Conversion | Digital Marketing | Lead Generation | Google Ads | Meta Ads | LinkedIn Ads | SEO | Customer Acquisition