Digital Marketing Specialist

Heelium Sports Private Limited; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Heelium Sports Private Limited is seeking a hands-on digital marketer to run campaigns, coordinate creative inputs and track performance. You will launch campaigns, check where traffic lands and use results to decide what to improve next.

We value clear analysis and reliable follow-through: explain what changed, what the data supports and what you would test next. This is a hands-on execution role requiring ownership and practical testing.

Qualifications

• 1–3 years of relevant digital marketing experience, with examples of campaigns and work you personally handled.
• Comfort with advertising tools, campaign reporting and spreadsheets; ability to explain results and the limits of attribution.
• Clear creative briefs, customer awareness and attention to detail in campaign setup and landing-page checks.
• Ownership, honest reporting and willingness to learn from tests rather than defend an assumption.

Responsibilities

• Set up and maintain campaigns against an agreed objective and budget. Check audiences, placements, creative, destinations and tracking before launch.
• Translate product benefits and customer questions into specific creative briefs. Coordinate content and social media updates, and build clear hypotheses for creative tests.
• Review campaign performance alongside website and sales data. Check attribution limitations, investigate anomalies and turn findings into practical next steps.
• Check that ads and landing pages agree on the product, offer and message. Work with the website, creative and operations teams to remove avoidable friction.

Skills

Digital marketing experience

Tools

Advertising tools

Campaign reporting

Job description

Turn campaign learning into better results.

Good marketing combines customer understanding, clear communication and disciplined execution.

You will help run digital campaigns, coordinate creative inputs and track performance. The work includes launching carefully, checking where traffic lands and using the results to decide what to improve next.

We value useful analysis and reliable follow-through: explain what changed, what the data supports and what you would test next.

How we work

Ownership is visible in the details.

High agency

Notice the problem, propose a next step and keep progress moving without repeated follow-ups.

Accuracy & follow-through

Check the details, document what changed and verify the result before closing a task.

Ethics & low ego

Be honest about mistakes and results. Protect customers and quality, and welcome feedback.

Practical improvement

Fix recurring problems with clear checklists, ownership and routines that people can use.

Your scope

What you will own.

Set up and maintain campaigns against an agreed objective and budget. Check audiences, placements, creative, destinations and tracking before launch.

Translate product benefits and customer questions into specific creative briefs. Coordinate content and social media updates, and build clear hypotheses for creative tests.

Measurement & analysis

Review campaign performance alongside website and sales data. Check attribution limitations, investigate anomalies and turn findings into practical next steps.

Landing pages & coordination

Check that ads and landing pages agree on the product, offer and message. Work with the website, creative and operations teams to remove avoidable friction.

Real work, real decisions

The problems you will walk into

• A campaign attracts clicks but few orders. You check traffic quality, the landing page, measurement and the purchase experience before recommending a change.
• A promising creative needs new versions. You explain the hypothesis, write a focused brief and define how the test will be evaluated.
• Reported performance changes abruptly. You check tracking and compare sources before treating the change as a business result.
• A promotion is ready to launch. You verify the offer, links, dates and product availability across the ad and destination.

What good looks like

Your first 90 days

Learn the products and campaign history, audit campaign and destination checks, establish a clear reporting routine and execute focused tests with documented learnings.

By six to twelve months

Campaign execution is dependable, creative tests answer useful questions and performance decisions use business context alongside platform metrics.

What you bring

• 1–3 years of relevant digital marketing experience, with examples of campaigns and work you personally handled.
• Comfort with advertising tools, campaign reporting and spreadsheets; ability to explain results and the limits of attribution.
• Clear creative briefs, customer awareness and attention to detail in campaign setup and landing-page checks.
• Ownership, honest reporting and willingness to learn from tests rather than defend an assumption.

A few things to know

How is the work location decided?

The work location and working arrangement will depend on the company’s needs and will be discussed during the hiring process.

What does the day-to-day work involve?

This is a hands-on execution role. Priorities can change, and we expect clear communication, careful checks and reliable follow-through when something needs attention.

What experience matters most?

Relevant practical experience and evidence of what you personally delivered. Use specific examples rather than only company names or job titles.

How is compensation discussed?

Compensation and role expectations will be discussed during the hiring process. Share your expected range in the application.

Do I need to create a presentation or a new project?

No. Share existing experience and work where appropriate. Do not disclose confidential employer material or customer data.

Build with Heelium

Ready to own the outcome?

If this is the kind of work you want to do, we would like to understand how you think and what you have delivered.