Lead - Operations and Service/Senior Lead - Operations and Service

Bajaj Finserv Limited; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bajaj Finserv Limited in Pune is seeking a Campaign Creation Specialist to shape and execute data-driven campaigns across digital, social, and email channels. The role partners with creative and product teams to ensure on-brand messaging and measurable impact.

The ideal candidate brings advertising, marketing, and project management expertise, with a track record of delivering timely, effective campaigns and insights for continuous improvement.

Qualifications

• Experience in advertising, marketing, and project management.
• Ability to design and manage cross-channel campaigns.
• Proven data-driven optimization experience.

Responsibilities

• Campaign Development and Strategy: Design and manage end-to-end marketing campaigns across channels.
• Execution and Project Management: Oversee the campaign creation process within deadlines and budget.
• Creative Direction and Content Development: Contribute to content ideas and approve creative elements.
• Data Analysis and Optimization: Track KPIs and provide insights for ROI improvements.
• Stakeholder Communication: Present strategies and results to stakeholders and refine campaigns.
• Industry Knowledge: Stay updated on trends and best practices to keep campaigns innovative.

Skills

Campaign strategy

Project management

Creative direction

Data analysis

Stakeholder communication

Industry knowledge

Tools

Asana

Trello

Job description

Job Summary

We are looking for an innovative and detail-oriented Campaign Creation Specialist to join our team. This role is ideal for someone with a strong background in advertising, marketing, and project management. The Campaign Creation Specialist will work closely with cross-functional teams to develop and execute engaging, effective, and data-driven campaigns that align with our brand's goals and enhance customer engagement.

Responsibilities

• Campaign Development and Strategy: Design and manage end-to-end marketing campaigns across various channels (digital, social media, email, etc.). Collaborate with creative, content, and design teams to ensure cohesive campaign messaging and alignment with brand guidelines. Identify and segment target audiences to ensure relevant messaging.
• Execution and Project Management: Oversee the campaign creation process, from ideation through to execution, working within deadlines and budget. Coordinate and manage internal resources and third-party vendors, ensuring project objectives are met. Track and manage campaign schedules, ensuring timely delivery of assets and adherence to timeline.
• Creative Direction and Content Development: Contribute to content creation by brainstorming ideas for campaign themes, visuals, and messaging. Review and approve creative elements including graphics, copy, video content, and social media posts.
• Data Analysis and Optimization: Track campaign performance using KPIs and provide insights for continuous improvement. Prepare campaign reports, offering recommendations based on data analysis and ROI to optimize future campaigns. Conduct A/B testing and apply insights to enhance engagement and conversion rates.
• Stakeholder Communication: Present campaign strategies, concepts, and results to stakeholders, incorporating feedback as needed. Liaise with customer insights and product teams to refine campaigns based on customer feedback and product developments.
• Industry Knowledge: Stay updated on market trends, competitor campaigns, and industry best practices to ensure innovative campaign approaches. Participate in training, workshops, and seminars to expand marketing knowledge and skills.

Key Decisions / Dimensions

Key working relationships a job holder needs to have inside and outside the company to accomplish the job. Commitment towards the delivery timelines and quality, skills to influence key stakeholders to speed up deliverables.

Major Challenges

• Balancing Creativity with Strategy: Campaign specialists need to be both creative and strategic. It can be difficult to balance innovative ideas with practical strategies that align with business goals, appeal to the target audience, and remain within budget. Regular brainstorming sessions, along with clear communication of strategic goals, can help generate creative ideas that stay on track with objectives.
• Meeting Tight Deadlines: Campaigns often have strict timelines, especially when tied to product launches, seasonal promotions, or events. Managing time and ensuring all deliverables are ready on schedule can be stressful, especially when collaborating with various teams and vendors. Effective project management skills and tools, like Asana or Trello, can help keep track of timelines and dependencies. Setting realistic milestones and proactively addressing potential bottlenecks is also crucial.
• Aligning Cross-Functional Teams: Campaign managers often coordinate across departments (e.g., sales, product, and customer support) to ensure the campaign is aligned with all facets of the organization. Each team may have its own priorities, which can lead to conflicting demands. Strong communication and negotiation skills are key. Regular cross-departmental meetings or status updates can help everyone stay aligned and foster collaboration.
• Budget Constraints: Marketing budgets are often limited, yet high-quality campaigns can be costly, especially if they involve multimedia elements or paid advertising. Campaign managers must find ways to make the most impact within budget limits. Prioritizing high-ROI activities and finding cost-effective alternatives for high-budget ideas is essential. Using data from previous campaigns can help forecast and justify expenditures.
• Data Analysis and Measuring ROI: Proving the effectiveness of a campaign can be challenging, especially when ROI isn't immediately clear. Campaign managers need to track and interpret multiple performance metrics across platforms, making it difficult to understand which elements drove success or required improvement.
• Audience Segmentation and Personalization: Campaigns need to resonate with diverse audience segments. Creating targeted and personalized content for each segment requires significant time and resources. Leveraging CRM data, marketing automation, and audience insights can make segmentation and personalization more manageable. Well-structured audience personas and journey mapping can guide tailored content creation.
• Handling Negative Feedback and Crisis Management: Campaigns are public-facing, and negative feedback or unforeseen crises can occur. Managing such situations with tact while minimizing impact on the brand is essential. Having a crisis management plan in place, alongside guidelines for addressing customer feedback, can help manage responses. Staying responsive and transparent with audiences usually helps mitigate issues.
• Adapting Quickly to Performance Feedback: Campaigns often need to be adjusted based on real-time feedback, particularly in digital advertising. This can mean quick pivots, reallocation of budgets, or messaging tweaks. Having a flexible mindset and a streamlined process for gathering and implementing feedback can ease this process. Tools that allow real-time insights, such as social listening or analytics dashboards, are also beneficial.