Digital Marketing Specialist

Yourarcteam; Pune District; On-site; INR 400,000 - 480,000; Full time

Job summary

ARC is a Pune-based consulting firm seeking a Digital Marketing Specialist to execute strategic campaigns that drive engagement and leads. You will mentor the marketing function, focus on performance marketing, analytics, and lead generation strategies to fuel growth.

The role requires creativity, an analytical mindset, and cross-team collaboration to achieve measurable outcomes. You will work in-person at Baner, Pune, five days a week, with a CTC of 4–4.80 lacs INR.

Qualifications

• 3–6 years of marketing experience in B2B/B2C contexts.
• Strong track record in performance marketing and lead generation.
• Proficient in analytics, keyword research, and SEO/SMO tactics.

Responsibilities

• Drive lead generation through social media, email, and website channels.
• Develop campaigns across Google Ads and Meta Ads with a performance focus.
• Conduct SEO and SMO to improve online visibility and traffic.
• Track campaign performance with Google Analytics and optimize strategies.
• Identify referral marketing opportunities through events and collaborations.
• Collaborate with partners and branding to align marketing efforts.
• Perform market trend analysis and customer research to refine strategies.
• Develop an organic marketing plan for retail services.
• Mentor Marketing associates and manage the budget.

Skills

Performance marketing

Lead generation

Google Analytics

Keyword research

SEO

Social media advertising

Tools

Google Ads

Meta Ads

Google Analytics

Job description

ARC is one of the noteworthy consulting firms in the field of leadership and organisation development based in Pune, India. In the last eight years, we have served more than 200 corporates for their developmental needs.

We are looking for a Digital Marketing Specialist to join our team.

With ARC, you would be a part of a well-bonded, hard-working and young team with a culture that values individual freedom and respect. As a marketing specialist at ARC, we are looking for somebody who is extremely sharp and is able to look at every single data as an opportunity.

Job Title: Digital Marketing Specialist

Location: Baner, Pune

Work Type: In-Person, 5 Days a Week

CTC: 4 to 4.80 lacs

About the Role

As a Marketing Specialist, you’ll play a key role in executing strategic marketing campaigns to drive engagement and leads. It is the first of a kind role at ARC, where you will be a mentor in the function of marketing.

You’ll focus on performance marketing, analytics, and lead generation strategies to fuel ARC’s growth. This role demands creativity, an analytical mindset, and the ability to collaborate across teams to achieve measurable outcomes.

What You’ll Do

• Drive lead generation through various communication channels, including social media, email marketing, and the company website.
• Develop and implement targeted marketing campaigns across digital channels, including Google Ads and Meta Ads, with a focus on Performance Marketing
• Conduct SEO and SMO efforts to maximise ARC’s online visibility and impact. Utilize SEO techniques to enhance visibility, with a particular focus on keyword research.
• Track and analyse campaign performance using Google Analytics, optimising strategies to improve lead generation.
• Identify referral marketing opportunities, such as events, collaborations, and conferences, to expand ARC’s brand presence.
• Work closely with client partners and the branding team to align marketing efforts with ARC’s goals.
• Conduct market trend analysis and customer research to refine marketing strategies.
• Develop and deploy an organic marketing strategy for our retail services.
• Act as a mentor for Marketing associates and develop their skill.
• Manage the marketing budget, ensuring cost-effectiveness across all campaigns.

What We’re Looking For

• Experience: 3-6 years in B2B and B2C marketing, with demonstrated success in performance marketing and lead generation.
• Creativity: Ability to design innovative campaigns with compelling offers.
• Analytical Skills: Proficiency with Google Analytics and keyword research, with a data-driven approach to tracking and optimising campaigns.
• Organisational Skills: Strong multitasking abilities, capable of handling multiple projects simultaneously with exceptional time management.
• Collaboration: Strong communication skills and willingness to work within a team to achieve common goals.