Marketing Intern

Yourarcteam; Pune District; On-site; INR 89,000 - 167,000; Part time

Job summary

ARC (Adi Raheja and Co) in Baner, Pune, invites a curious Marketing Intern with a psychology background to join our team. This role blends behavioural science with real-world marketing to design campaigns and craft messaging.

You’ll apply behavioural insights to create authentic content, study audience personas, and work with the team to launch campaigns across digital platforms, testing and learning from results.

Qualifications

• Degree in Psychology or dual focus with Marketing/Communications.
• Excellent written and verbal English communication.
• Curious learner with ability to link theory to real-world campaigns.

Responsibilities

• Applied Behavioural Marketing: Use psychological insights to create authentic marketing collateral and social content.
• Audience Research: Study client and audience personas to understand drivers and decision-making patterns.
• Campaign & Content Execution: Work with the team to brainstorm, draft, and launch marketing campaigns across digital platforms.
• Experiment & Learn: Test messaging strategies based on behavioural nudges and track resonance with the audience.

Skills

English communication

Behavioural marketing

Audience research

Education

Bachelor's degree in Psychology

Job description

At ARC (Adi Raheja and Co), our purpose is to Bring Humaneness back into

Consulting.

We partner with individuals, teams, and organisations to help them reach their full potential through interventions in Organisation Development, Leadership Development, and Culture Building.

Our projects span from quick two-day sprints to year-long transformations. We're a decade-old firm with deep roots in Pune and a growing presence across India - 200+ clients strong and a team of 25 who are MAD (Making A Difference) with their work.

If you're someone who values meaningful work, real connections and leaving things better than you found them, you'll feel right at home here.

About The Role

We are looking for a curious and driven Marketing Intern with a solid foundation in Psychology to join us at our Baner office.

Marketing at ARC isn't about generic growth hacks; it’s about understanding human behaviour, decision-making, and communication at a deeper level.

In this role, you will bridge the gap between ppsychological principles and real-world marketing. You will help us design campaigns, understand audience mindsets, and craft messaging rooted in applied behavioural science. If you love dissecting why people think, feel, and act the way they do, this role is for you.

What You’ll Do

Applied Behavioural Marketing: Use psychological insights and behavioural science frameworks to create authentic, high-impact marketing collateral and social media content.

Audience Research: Study the client and audience personas to understand drivers, motivations, and decision-making patterns.

Campaign & Content Execution: Work closely with our team to brainstorm, draft, and launch marketing campaigns across digital platforms.

Experiment & Learn: Test different messaging strategies based on behavioural nudges and track what truly resonates with our audience.

Who We're Looking For:

Educational Background: A degree or strong academic background in Psychology (or a dual focus with Marketing/Communications).

Communication Skills: Exceptional written and verbal English communication skills.

Mindset: A curious learner who loves connecting theoretical psychology concepts to real-world applications and popular culture.

Availability: Ready to join immediately.