Digital Marketing Executive

Recooty; Pune District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation package

Diverse client exposure

Growth opportunities

Job summary

Aarna Systems in Pune is seeking a skilled SEO and Social Media Specialist to join our growing digital marketing team. You will drive organic rankings, manage social media programs for multiple clients, and help shape campaigns with data-driven insights.

The ideal candidate has minimum 2 years hands-on SEO and social media experience in an agency, strong knowledge of GA, GTM, and SEO tools, and excellent English communication.

Qualifications

• 2+ years hands-on experience in SEO and social media in a digital marketing agency.
• Strong SEO knowledge and ability to improve organic rankings.
• Proficient in Google Analytics, Tag Manager, and SEO tools.
• Excellent written and verbal English communication.
• Data fluency with Excel/Sheets and dashboards.

Responsibilities

• Conduct keyword research, on-page optimization, and technical audits to improve rankings.
• Develop content calendars and engage audiences across Facebook, Instagram, LinkedIn.
• Deliver bi-weekly client reports with KPI insights and next steps.

Skills

SEO management

Social media management

Google Analytics

Google Tag Manager

Excel/Sheets

Education

MBA in Marketing / Digital Marketing

MCA / CS / IT degree

Tools

HubSpot

ClickFunnels

GHL (GoHighLevel)

Job description

About Aarna Systems

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us the go-to partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success.

Job Location:

Baner-Balewadi, Pune

Experience:

min. 2 Yrs

Educational Qualifications (Preferred)

• MBA in Marketing, Digital Marketing, or a related field.
• MCA (Master of Computer Applications) or a degree in Programming, Computer Science, or IT.
• Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.
• Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage.

Note:

Candidates must have a minimum of 2 years of hands-on experience in SEO and social media marketing, preferably in a digital marketing agency.

Key Responsibilities

SEO

• Conduct keyword research, on-page optimization (meta tags, H1s, schema), and technical audits to improve organic rankings
• Execute link-building strategies and monitor backlink health using SEMrush, Ahrefs, or Moz
• Deliver monthly SEO reports with actionable insights tied to client business goals
• Collaborate with content and web design teams to align SEO with UX and conversion optimization

Social Media Management

• Develop and execute content calendars for Facebook, Instagram, LinkedIn across 5-8 client accounts
• Create on-brand copy, visual briefs, and engagement strategies tailored to audience personas
• Monitor community engagement, respond to comments/messages within 2-hour SLA, and build audience relationships
• Analyze platform-native insights (Meta Business Suite, LinkedIn Analytics) and recommend optimizations
• Coordinate with design team for high-performing creative assets

Performance Troubleshooting & Reporting

• Diagnose drop-offs in keyword ranking, CTR, CPC, engagement, traffic, or conversions; implement corrective actions
• Deliver bi-weekly client reports with commentary on KPIs and next steps
• Present project insights in internal strategy reviews and client calls

Required Skills (Must-Have)

• 2+ years hands-on experiencemanaging SEO & social mediain adigital marketing agency
• Proven ability to improve organic rankings & grow social engagement.
• Strong command ofGoogle Analytics, Google Tag Manager &SEO tools
• Demonstrated skill in troubleshooting: identifying root causes of performance drops and implementing fixes
• Excellentwritten and verbal communicationin English—able to craft compelling client emails, and reports
• Data fluency: comfortable with Excel/Sheets, interpreting dashboards, and making data-backed recommendations
• Agency mindset: thrives in fast-paced, multi-client environments; adapts quickly to shifting priorities
• Google Business Profile (GBP): Hands-on experience in managing and optimizing Google Business Profiles, including local SEO, business listing updates, review management, local keyword optimization, and performance tracking.

Skills That Will Set You Apart

• Knowledge of content marketing strategies and implementation
• Familiarity with marketing automation tools and CRM systems like Hubspot, ClickFunnels or GHL
• Project management skills with the ability to handle multiple projects simultaneously
• Creative problem-solving abilities and innovative thinking

What We Offer

• Opportunity to work with diverse clients across various industries
• Collaborative and growth-oriented work environment
• Professional development and learning opportunities
• Competitive compensation package
• Work with a team of passionate digital marketing professionals

If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India.