Digital Marketing Specialist

Gulf Workforce; Bengaluru; On-site; INR 550,000 - 750,000; Full time

Job summary

Gulf Workforce in Bengaluru is seeking a Digital Marketing Specialist to plan and execute end-to-end digital campaigns across SEO, email marketing, and backlinking. You will lead a small team and collaborate with product and sales to drive lead generation and brand awareness, focusing on UAE/GCC markets from India.

The ideal candidate has 2–3 years of digital marketing experience, strong SEO and analytics skills, and hands-on use of tools like Google Analytics, Google Search Console, Ahrefs or

Qualifications

• 2–3 years of experience in Digital Marketing.
• Experience in FinTech, HealthTech, recruitment platforms, or digital marketing agencies is preferred.
• Strong understanding of SEO, backlinking strategies, and content optimization.
• Hands-on experience with email marketing tools and automation platforms.
• Proven ability to lead or mentor a small team.
• Familiarity with UAE/GCC digital marketing landscape is an added advantage.
• Excellent analytical, communication, and execution skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, email marketing, and other digital channels
• Manage and improve SEO strategies, including on-page, off-page, and technical SEO
• Lead and supervise a team of backlinking executives, ensuring high-quality and compliant link-building practices
• Design and execute email marketing campaigns to drive lead generation and brand awareness
• Monitor and analyze campaign performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush
• Identify and capitalize on growth opportunities in UAE and GCC markets
• Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
• Track KPIs, prepare performance reports, and continuously optimize marketing outcomes

Skills

Digital Marketing

SEO

Email Marketing

Campaign Management

Team Leadership

Analytics

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Email Automation Tools

Job description

About the job Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to manage and execute end-to-end digital marketing activities. The ideal candidate will have hands-on experience in SEO, email marketing, digital campaigns, and backlinking. Prior exposure to UAE/GCC markets while working from India will be a strong advantage.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, email marketing, and other digital channels
• Manage and improve SEO strategies, including on-page, off-page, and technical SEO
• Lead and supervise a team of backlinking executives, ensuring high-quality and compliant link-building practices
• Design and execute email marketing campaigns to drive lead generation and brand awareness
• Monitor and analyze campaign performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush
• Identify and capitalize on growth opportunities in UAE and GCC markets
• Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
• Track KPIs, prepare performance reports, and continuously optimize marketing outcomes

Skills & Qualifications

• 2-3 years of relevant experience in Digital Marketing
• Experience in FinTech, HealthTech, recruitment platforms, or digital marketing agencies is preferred
• Strong understanding of SEO, backlinking strategies, and content optimization
• Hands-on experience with email marketing tools and automation platforms
• Proven ability to lead or mentor a small team
• Familiarity with the UAE/GCC digital marketing landscape is an added advantage
• Excellent analytical, communication, and execution skills

Preferred Candidate Profile

• Candidates based in India and willing to relocate to Bangalore
• Experience managing international markets (UAE/GCC) from India
• Self-motivated, detail-oriented, and comfortable working in a fast-paced environment