Digital Marketing Specialist

ConferED; India; On-site; INR 450,000 - 750,000; Full time

Job summary

ConferED is seeking a Digital Marketing Specialist to execute and optimize our digital acquisition and engagement programs. You will build and manage email campaigns, support SEO and website performance, and collaborate with content and design teams to produce assets.

You will segment audiences, maintain marketing automation workflows, and track campaign performance and lead sources while managing multiple campaigns concurrently, leveraging GA and marketing tools.

Qualifications

• 2+ years of digital marketing experience.
• Hands-on experience with email marketing and marketing automation.
• Working knowledge of SEO and web analytics.
• Familiarity with Google Analytics and related marketing tools.
• Strong analytical skills.
• Ability to manage several campaigns simultaneously.

Responsibilities

• Build and manage email marketing campaigns.
• Support search engine optimization and website performance.
• Create and optimize landing pages.
• Manage digital advertising campaigns when required.
• Segment audiences and maintain marketing automation workflows.
• Track campaign performance, conversions, and lead sources.
• Conduct keyword and competitor research.
• Support retargeting and lead-nurture programs.
• Work with content and design teams to produce campaign assets.

Skills

Analytical skills

Campaign management

Multi-tasking

Data-driven decision making

Tools

Google Analytics

Marketing automation tools

Job description

The Digital Marketing Specialist will execute and optimize ConferED's digital acquisition and engagement programs.

Responsibilities

• Build and manage email marketing campaigns.
• Support search engine optimization and website performance.
• Create and optimize landing pages.
• Manage digital advertising campaigns when required.
• Segment audiences and maintain marketing automation workflows.
• Track campaign performance, conversions, and lead sources.
• Conduct keyword and competitor research.
• Support retargeting and lead-nurture programs.
• Work with content and design teams to produce campaign assets.

Qualifications

• 2+ years of digital marketing experience.
• Hands-on experience with email marketing and marketing automation.
• Working knowledge of SEO and web analytics.
• Familiarity with Google Analytics and related marketing tools.
• Strong analytical skills.
• Ability to manage several campaigns simultaneously.