Marketing Manager

ConferED; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ConferED is seeking a Marketing Manager to coordinate marketing programs across digital campaigns, content, lead generation, and sales support. You will develop and execute campaigns and coordinate email, website, SEO, content, social, and digital activities.

You will work with the US sales team on pipeline-generation initiatives, manage databases and audience segmentation, and develop messaging for association and professional-education audiences.

Qualifications

• 4+ years of B2B marketing experience.
• Strong project-management and communication skills.
• Experience with email marketing, CRM platforms, SEO, and digital campaigns.
• Strong understanding of lead-generation funnels.
• Comfortable analyzing marketing data and campaign performance.
• Experience with SaaS, events, professional education, or association marketing is helpful.

Responsibilities

• Develop and execute marketing campaigns supporting company growth.
• Coordinate email, website, SEO, content, social, and digital marketing activities.
• Work closely with the US sales team on pipeline-generation initiatives.
• Develop campaign calendars and track execution.
• Manage marketing databases and audience segmentation.
• Develop messaging for different association and professional-education audiences.
• Coordinate landing pages, case studies, newsletters, and other marketing materials.
• Monitor campaign performance and recommend improvements.
• Manage marketing projects across internal team members and external resources.
• Maintain consistency across ConferED and DigiVision communications.

Skills

Project management

Communication

Email marketing

CRM platforms

SEO

Digital campaigns

Lead generation

Data analysis

SaaS marketing

Job description

The Marketing Manager will coordinate ConferED's marketing programs across digital campaigns, content, lead generation, and sales support.

Responsibilities

• Develop and execute marketing campaigns supporting company growth.
• Coordinate email, website, SEO, content, social, and digital marketing activities.
• Work closely with the US sales team on pipeline-generation initiatives.
• Develop campaign calendars and track execution.
• Manage marketing databases and audience segmentation.
• Develop messaging for different association and professional-education audiences.
• Coordinate landing pages, case studies, newsletters, and other marketing materials.
• Monitor campaign performance and recommend improvements.
• Manage marketing projects across internal team members and external resources.
• Maintain consistency across ConferED and DigiVision communications.

Qualifications

• 4+ years of B2B marketing experience.
• Strong project-management and communication skills.
• Experience with email marketing, CRM platforms, SEO, and digital campaigns.
• Strong understanding of lead-generation funnels.
• Comfortable analyzing marketing data and campaign performance.
• Experience with SaaS, events, professional education, or association marketing is helpful.