Digital Marketing Specialist

Ascende; India; Remote; INR 450,000 - 600,000; Full time

Job summary

Ascende, a solutions-focused company, is seeking a full-time remote Digital Marketing Specialist to plan, execute, and optimize campaigns across channels.

You will manage social media, monitor analytics, and prepare reports with actionable insights, collaborating with cross-functional teams to align digital strategies with business goals.

This role requires staying current with industry trends and applying best practices in SEO/SEM, email marketing, and marketing automation.

Qualifications

• Experience planning and executing digital marketing campaigns.
• Experience with social media marketing across major platforms.
• Proficiency in web analytics to measure performance.
• Strong communication and teamwork skills.
• Ability to work independently in a remote environment.
• Familiarity with SEO/SEM, email marketing, and basic marketing automation tools is beneficial.
• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Prior experience in digital marketing in a tech or data-driven environment.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Manage social media marketing initiatives and brand consistency.
• Monitor web analytics and campaign performance metrics.
• Prepare reports with actionable insights for stakeholders.
• Collaborate with cross-functional teams to align digital strategies.
• Test new tactics and stay current with industry trends.

Skills

Digital Marketing

Campaign planning

Social Media Marketing

Analytics

Communication

Remote work

SEO/SEM

Email marketing

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

SEO tools

Marketing automation tools

Email marketing platforms

Job description

Company Description Ascende is a solutions-focused company that turns complex business challenges into clear, practical outcomes. Guided by the belief that the best ideas are both smart and simple, Ascende uses data, AI, and modern platforms to help organizations work more intelligently. The company partners closely with clients to design tools and strategies that are easy to adopt and deliver measurable impact. Team members collaborate across disciplines to build what's next, enabling businesses to move forward with confidence and agility.
Role Description This full-time remote Digital Marketing Specialist role focuses on planning, executing, and optimizing digital campaigns across multiple channels. The specialist will manage social media marketing initiatives, coordinate online marketing activities, and ensure brand consistency in all digital communications. Day-to-day responsibilities include monitoring web analytics, tracking campaign performance, and preparing reports with actionable insights. The role also involves collaborating with cross-functional teams to align digital strategies with broader business goals, testing new tactics, and staying current with industry trends and best practices.
Qualifications

• Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning and execution.
• Experience with Social Media Marketing across major platforms and an understanding of audience engagement strategies.
• Proficiency in Web Analytics tools (e.g., Google Analytics or similar) to measure performance and optimize campaigns.
• Strong Communication skills, including clear written and verbal communication and collaborative teamwork.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Familiarity with SEO/SEM, email marketing, and basic marketing automation tools is beneficial.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in a digital marketing role, preferably in a technology or data-driven environment.