Digital Marketing Specialist

PETADATA; Hyderabad; On-site; INR 300,000 - 420,000; Full time

Job summary

PETADATA in Hyderabad is seeking a Digital Marketing Specialist for freshers to design and execute digital campaigns across channels, aligning with business goals.

You will optimize websites, manage content, run emails, and analyze performance. This role requires night shift work from 8 PM to 5 AM IST and offers a learning-driven environment in the IT services space.

Qualifications

• Proficiency with digital marketing tools and campaigns.
• CMS experience and website optimization knowledge.
• Strong understanding of marketing metrics and analytics.
• Excellent communication and project management skills.

Responsibilities

• Develop and run multi-channel campaigns to boost brand awareness, leads, and conversions.
• Manage website content, UX, and CRO optimization.
• Create and distribute content across social media, email and blogs.
• Develop and manage email campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics from website, social, and email campaigns.
• Collaborate with sales, product and creative to align strategies with business goals.
• Stay up-to-date with digital marketing trends and best practices.

Skills

Google Analytics

Google Ads

Facebook Ads

Email marketing platforms

Education

Bachelor's/Master's in Marketing or Communications

Tools

CMS

SEO tools

Job description

Position: Digital Marketing Specialist - Freshers

Location: HYDERABAD (India)

Experience: Freshers

Work type: Fulltime (W2) only- NIGHT SHIFT 8 PM to 5 AM IST

Job Summary

We are hiring an experienced digital marketing specialist to develop and execute comprehensive digital marketing strategies to drive business growth.

Roles & Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO)
• Create and distribute high-quality, engaging content across social media platforms, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Required Qualifications

• Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms
• Experience with content management systems (CMS) and website optimization
• Strong understanding of digital marketing metrics and analytics
• Excellent communication and project management skills

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Familiarity with SEO principles and keyword research tools
• Experience with video production and editing software
• Knowledge of HTML, CSS, and JavaScript
• Certification in Google Analytics, Google Ads, or HubSpot

Educational Qualification

Bachelor's/Master's in Marketing, Communications, or a related field.

We offer a professional work environment and give every opportunity to grow in the information technology world.

Note

Candidates must attend phone/video call/in-person interviews, and after the selection of the candidate, they should go through all background checks on education and experience.