Digital Marketing Specialist

Viviania; Ernakulam; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

German engineering team

Full-time conversion path

Competitive salary structure

Supportive team

Job summary

Viviania in India is seeking a Performance Marketing Specialist to lead SEA strategy and drive growth across Google Ads. You will own end-to-end SEA campaigns, manage budgets, and collaborate with SEO and design teams to deliver high-converting assets using Canva.

The ideal candidate has 3–5 years in SEA/Google Ads, strong analytics, and hands-on experience with Semrush and GA4.

Qualifications

• 3-5 years of hands-on performance marketing experience.
• Proven track record managing budgets and campaigns.
• Strong expertise in Search & Analytics.
• Experience with Google Ads Manager across formats.
• Proficient in Semrush for analysis.
• GA4 analytics experience.

Responsibilities

• End-to-End SEA ownership and scaling campaigns.
• Plan, build, and optimize Google Ads campaigns.
• Manage SEA budgets and measure ROI.
• Monitor campaigns against KPIs and profitability.
• Analyze market trends and competitors with Semrush.
• Collaborate with SEO to align keyword strategies.
• Coordinate landing page graphics and assets.

Skills

Performance Marketing

SEA/Google Ads

Budget Management

Analytics

GA4 Analytics

Semrush

Canva

Typography

Branding

Tools

Google Ads Manager

Semrush

GA4

Canva

Job description

Role & responsibilities

Performance Marketing & SEA Strategy

• End-to-End SEA Ownership: Independently develop, execute, and scale us


• SEA and Search strategy with a strong focus on visibility, high performance, and continuous growth.


• Stay on top of market developments and search engine trends.


• Campaign Management: Plan, build, launch, and continuously optimize Google Ads campaigns across all relevant campaign types.


• Budget & Efficiency Control: Take full accountability for SEA budgets.


• Monitor and optimize campaign efficiency based on business KPIs, ROI, and Profitability targets.


• Competitive & Market Analysis: Analyze data, user search behavior, market trends, and competitor moves using Semrush to identify new growth potential.


• SEO Collaboration: Work closely with our internal SEO Manager to align keyword strategies, share search term insights, and ensure total search engine dominance.

2. Design & Creative Production

• Template & Asset Creation: Design and maintain clean, high converting templates using Canva in strict alignment with our Corporate Design guidelines.


• Multi-Channel Media Output: Create assets for both digital channels

newsletter templates, web banners) and physical print media (event booth walls, posters, brochures, flyers).

• Landing Page Graphics: Provide visual assets and graphics for homepage updates and landing page optimization.

3. General Marketing & Adaptability

Marketing All-Rounder Mindset: Openness and flexibility to assist with

adjacent tasks in marketing, design, and website updates as business needs Evolve.

Preferred candidate profile

• Experience: 3-5 years of hands-on experience in Performance Marketing (SEA/Google Ads) with a strong, proven track record of managing budgets and campaigns independently.


• Expertise in Search & Analytics.


• Proficient in Google Ads Manager (Search, Display, Performance Max).


• Advanced experience with Semrush (Competitor Analysis, Keyword

Research, Search Intent Analysis).

• Good understanding of Web Analytics (GA4) and tracking.


• Experience collaborating directly with SEO teams/managers.


• Expertise in Design:


• Advanced proficiency in Canva (Template creation, Brand Kits, print-

ready asset exports).

• Strong eye for typography, layout, branding, and visual hierarchy

(Corporate Design consistency).

Perks and benefits

• Work with a high-standard German engineering team from day one


• Strong pathway to full-time conversion after the initial contract


• Competitive salary structure and leave policy


• Warm and open team that appreciates ideas and values your efforts.