Sr. Associate Growth

Intent Farm; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Learning opportunities

Autonomy in work

Competitive compensation

Job summary

Intent Farm is seeking a performance marketing professional to audit campaigns across Meta, Google Ads, and other platforms. You will translate data into actionable recommendations to improve leads, conversions, CAC, and ROAS, while building KPI benchmarks for diverse industries.

Ideal candidates will have strong analytical skills, multi-industry experience, and the ability to present findings clearly to clients and internal teams.

Qualifications

• Strong experience in Performance Marketing, preferably across both Meta and Google Ads.
• Experience in conducting performance marketing ad account audits.
• Strong analytical and problem-solving skills with the ability to identify the 'why' behind performance trends.
• Experience working across 5+ industries/verticals, with the ability to adapt strategies based on different business models.
• Strong understanding of funnel metrics such as CTR, CPC, CPL, CPA, CVR, ROAS, CAC, LTV, and lead quality.
• Good understanding of campaign structures, audience targeting, keyword strategy, bidding, budget allocation, and creative performance.
• Ability to work with large datasets and derive meaningful insights from performance data.
• Strong knowledge of Excel/Google Sheets; experience with dashboards and data visualisation is an advantage.
• Understanding of GA4, GTM, CRM data, conversion tracking, attribution, and offline conversion imports is preferred.
• Strong presentation and communication skills.
• Ability to create clear, concise, and actionable audit reports.
• Strong attention to detail and ownership of deliverables.
• Ability to work independently and manage multiple audits/projects simultaneously.

Responsibilities

• Conduct in-depth audits of performance marketing accounts across Shopify, CRM, Meta, Google Ads and other relevant platforms.
• Analyse campaign structure, targeting, budgets, creatives, keywords, audiences, tracking, attribution, and overall account performance.
• Identify performance gaps, growth opportunities, and optimisation areas across the marketing funnel.
• Develop data-backed strategies and actionable recommendations to improve leads, conversions, CAC, ROAS, and overall account efficiency.
• Build and evaluate performance benchmarks and KPIs across different industries.
• Work closely with account management and performance teams to translate audit findings into actionable execution plans.
• Conduct competitor and market analysis to identify new growth opportunities.
• Develop and improve SOPs, audit frameworks, templates, and internal processes for the Growth Team.
• Present audit findings and strategic recommendations clearly to internal teams and clients.
• Continuously stay updated with changes in Meta, Google Ads, tracking, attribution, AI-driven advertising, and performance marketing trends.

Skills

Performance Marketing

Meta Ads

Google Ads

Audits

Analytics

Multi-industry experience

Funnel metrics

Data visualization

GA4/GTMs/CRM data

Presentation skills

Audit reporting

Detail-oriented

Independent work

Tools

Excel/Google Sheets

Job description

About the Role

We are looking for a performance marketing professional to join our Growth & Strategy Team. The role will focus on auditing performance marketing accounts, identifying growth opportunities, developing actionable strategies, and helping brands improve their overall marketing performance.

The ideal candidate should have strong analytical thinking, hands-on experience across multiple industries, and the ability to translate data into clear business recommendations.

Key Responsibilities

• Conduct in-depth audits of performance marketing accounts across Shopify, CRM, Meta, Google Ads and other relevant platforms.


• Analyse campaign structure, targeting, budgets, creatives, keywords, audiences, tracking, attribution, and overall account performance.


• Identify performance gaps, growth opportunities, and optimisation areas across the marketing funnel.


• Develop data-backed strategies and actionable recommendations to improve leads, conversions, CAC, ROAS, and overall account efficiency.


• Build and evaluate performance benchmarks and KPIs across different industries.


• Work closely with account management and performance teams to translate audit findings into actionable execution plans.


• Conduct competitor and market analysis to identify new growth opportunities.


• Develop and improve SOPs, audit frameworks, templates, and internal processes for the Growth Team.


• Present audit findings and strategic recommendations clearly to internal teams and clients.


• Continuously stay updated with changes in Meta, Google Ads, tracking, attribution, AI-driven advertising, and performance marketing trends.

Required Skills & Experience

• Strong experience in Performance Marketing, preferably across both Meta and Google Ads.


• Experience in conducting performance marketing ad account audits.


• Strong analytical and problem-solving skills with the ability to identify the \"why\" behind performance trends.


• Experience working across 5+ industries/verticals, with the ability to adapt strategies based on different business models.


• Strong understanding of funnel metrics such as CTR, CPC, CPL, CPA, CVR, ROAS, CAC, LTV, and lead quality.


• Good understanding of campaign structures, audience targeting, keyword strategy, bidding, budget allocation, and creative performance.


• Ability to work with large datasets and derive meaningful insights from performance data.


• Strong knowledge of Excel/Google Sheets; experience with dashboards and data visualisation is an advantage.


• Understanding of GA4, GTM, CRM data, conversion tracking, attribution, and offline conversion imports is preferred.


• Strong presentation and communication skills.


• Ability to create clear, concise, and actionable audit reports.


• Strong attention to detail and ownership of deliverables.


• Ability to work independently and manage multiple audits/projects simultaneously.

Good to Have

• Experience with e-commerce, D2C, SaaS, EdTech, Healthcare, Real Estate, BFSI, or other diverse industries.


• Experience handling high-spend advertising accounts.


• Knowledge of PMax, Demand Gen, YouTube, Shopping, App campaigns, and full-funnel marketing.


• Experience with CRM platforms and understanding of MQL SQL Qualified Lead Revenue funnels.


• Basic understanding of SQL/data analysis is a plus.


• Experience building marketing dashboards and automated reporting.


• Previous experience in a growth, strategy, consulting, or agency environment.

What We Look For

• Data-driven: You rely on data, not assumptions.


• Strategic thinker: You can move beyond identifying problems and recommend what should be done next.


• Curious: You constantly look for new opportunities to improve performance.


• Commercially aware: You understand how marketing performance connects to revenue and business goals.


• Detail-oriented: You can identify gaps others may overlook.


• Clear communicator: You can simplify complex performance data into actionable insights.


• Proactive: You dont wait for problems to be highlightedyou identify them yourself.

Requirements

• Exceptional Communication skills that can make a client trust you in 5 minutes.


• 23 years of experience in performance marketing, growth strategy, or account management in the digital space.


• Good understanding of Google Ads, Meta Ads, and Marketplaces and Quick Commerce.


• Proven experience in client handling and strategy development.


• Logical thinker with strong problem-solving skills.


• Experience in handling clients in an agency or brand-side role.


• Ability to think in terms of growth.


• Basic understanding of landing pages, creatives, funnels, attribution, pixels etc.

Benefits

• In case you value the opportunity to work on real & challenging Marketing problems


• In case you value high involvement from founders and learning from them


• In case you value having the autonomy to do things your way and not have to worry about experimental failures


• In case you care about working alongside genuine, honest peers who will have your back, no matter what


• In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort


• In case you believe in always learning and want an environment which will invest into your learning for the long term


• In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company


• In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies